Getting To Know Tiktok's Project S Shop And MenKopUKM Concerns About Threats

Illustration of TikTok (photo: dock. Unsplash)

YOGYAKARTA Although there is a lot of attention from the public, not many people know Project S Tiktok Shop. The project is said to be able to threaten MSMEs in the country because it is related to collecting best-selling product data in Indonesia. So what exactly is the Project S Tiktok Shop?

As is known, TikTok is currently not only a social media platform, but has become an online buying and selling platform. In its development, TikTok apparently wants to continue developing its application, one of which is the Project S plan.

Launching Tech in Asia, Project S is similar to Amazon Basics because the company will sell its own merchandise directly. Project S itself was introduced as a platform that is a platform for online business people on TikTok. The hope is that the application can compete with other big companies in the world. With Project S, TikTok is projected to become a toserba.

It should be noted that the TikTok Shop Project S initially surfaced in the UK and began to thrive in several countries. Unfortunately, the TikTok Shop Project S has also received scrutiny from various parties because of the suspicion that the project is the company's way to collect the data on the products it does in a country, after which the goods will be produced in China.

These concerns certainly occur in Indonesia. There are concerns about the threat and then try to be anticipated by the Minister of Cooperatives and SMEs (MenKopUKM) Teten Masduki. He asked the Minister of Trade, Zulkifli Hasan, to immediately revise the Regulation of the Minister of Trade (Permendag) No. 50/2020 concerning Business Licensing, Advertising, Development and Supervision of Business Actors in Electronic Trade (PPMSE).

With the adjustment to the revision of the Permendag, it is hoped that MSMEs will not be disturbed by the existence of the TikTok Shop Project S in the country.

The discourse on the revision of the rules has basically started last year. However, the slow issuance of revisions has an impact on the faintness of MSMEs due to the impact of the PPMSE policy.

In addition to knowing the Tiktok Shop Project S, visit VOI.ID to get more interesting information.