How To Calculate Instagram Engagement Rate

Illustration of Instagram Engagement Rate (photo: Unsplash)

YOGYAKARTA – Calculating Instagram engagement rate is very necessary to measure the success of uploaded content, both on Instagram and on other social media. This success is not only related to the effectiveness of the content, but also has an impact on the brands represented in the content.

How to Calculate Instagram Engagement Rate

In general, engagement rate is a metric used to find out how well content uploaded on social media is performing, whether Instagram, Facebook, TikTok, Twitter, YouTube, and so on.

This metric is often used to find out how much the audience is involved in an upload. In addition, the engagement rate is also used as a measure of how much brand awareness the public has for a product.

Calculating the Instagram engagement rate is very important because you can find out how much audience interaction is with all the content posted, either based on time or platform. The engagement rate can be measured by considering all interactions on Instagram in the form of likes, comments, and shares.

Actually, there are many ways to calculate the engagement rate, especially on Instagram. In general, the engagement rate formula that can be used is as follows.

Engagement Rate = (average comments + average likes + average shares) : number of followers x 100%

But to get a detailed engagement rate, you can use the following formula which is based on certain indicators.

1. Engagement Rate Based on Reach

In the world of social media, there's a term for reach. Reach contains a table of numbers that shows how much the audience saw the content, or how much the content reached the audience. The engagement rate formula based on Reach can be found using the following formula

Engagement Rate= total engagements per post: reach per post x 100

2. Engagement Rate based on Post

This method is suitable for social media accounts whose postal reach fluctuates. How to measure engagement rate based on posts can use the following formula.

Engagement Rate = total engagements on a post: total followers x 100

3. Engagement Rate Based on Impression

In the world of social media, impressions are related to how often your audience sees your content on their social media feeds. The formula that can be used is as follows.

Engagement Rate = total engagements on a post: total impressions x 100

4. Daily Engagement Rate

This formula is used when you want to know the engagement rate on a daily basis so that the results are more detailed and smaller in scope. The formula is as follows.

Engagement Rate = total engagements in a day: total followers x 100

5. Engagement Rate Berdasar pada Views

This method is usually used for video uploads. Usually, viewers come from new accounts that you haven't interacted with before. The formula used is as follows.

Engagement Rate = total engagements in a day: total followers x 100

That's information on how to calculate Instagram engagement rate. Visit VOI.ID to get the latest news.