Youtuber Coffeezilla Accuses MMA Star Dillon Danis of Promoting Fake NFT Projects

MMA fighter mengenai Danis. (photo: twitter @dillondanis)

JAKARTA – Coffeezilla, a YouTuber and crypto investigator, revealed that American mixed martial artist Dillon Danis had promoted a fake NFT project without disclosing that he received USD 1.000 (IDR 15 million) for the advertisement.

The support of many top celebrities in the world has accelerated the explosion of non-fungible tokens (NFT) in 2021 and 2022. Some of them are even promoting unvetted projects to fans without knowing whether they are legit or fraudulent. This practice maintains its popularity in 2023 as the market recovers.

In the promotion, Danis tweeted a digital image with a website URL, which, according to Coffeezilla, "literally describes S.C.A.M." Further investigation by Cointelegraph shows that the website was only created on February 1, 2023. This is an important clue to check when checking the credibility of a new project.

We just tricked Dillon Danis into promoting a fake NFT project. We paid him $1,000 to post, he didn't disclose it was an #AD, and posted copy that literally spells out S.C.A.M. 💀💀 pic.twitter.com/SVo2SCoN9q

— Coffeezilla (@coffeebreak_YT) February 3, 2023

Coffeezilla, a YouTuber and crypto investigator, reveals that American mixed martial artist Dillon Danis has been promoting a fake NFT project

Additionally, the website's FAQ mentions that no investor can earn a "Sourz" NFT, an important piece of information that MMA fighters ignore.

A similar incident involving Kim Kardashian was flagged in June 2021 by the United States Securities and Exchange Commission (SEC) when she promoted her crypto token EthereumMax (EMAX) to her 330 million Instagram followers. According to the SEC, Kardashian violated the anti-exaggeration provisions of the Securities Act by not disclosing the $250.000 she received for the promotion.

However, Coffeezilla ensures that users who fall for the NFT scam project are notified immediately. When users click the "Mint Sourz" button, they are redirected to a website warning of possible scams.

While Coffeezilla plans to share more information via follow-up videos, the incident serves as a stark reminder for influencers and investors to do their own research before promoting or investing in a project.

According to the founder of Atto's pseudonym, Little Shapes NFT, a project launched in November 2021, is a "social experiment" designed to explain the deception of large-scale NFT bot networks on Twitter.

“I need a story that sells to make sure no one ignores a story that hurts,” said Atto while explaining the intent behind the launch of the NFT project.

Little Shapes is being marketed as an upcoming avatar-style project with 4.444 NFTs that allows owners to interact and change artwork in real-time.