Walmart Enters Roblox's Metaverse World with Launch of Walmart Land and Walmart's Universe of Play

Walmart launched a virtual world in the Roblox metaverse (photo: Walmart)

JAKARTA - Walmart announced the launch of two new immersive experiences on the Roblox metaverse mega-platform, called Walmart Land and Walmart's Universe of Play, a virtual world for its customers.

“We're going big-time – creating community, content, entertainment, and play through the launch of Walmart Land and Walmart's Universe of Play,” said William White, chief marketing officer, Walmart U.S. in an official announcement.

According to White, Roblox is one of the fastest growing and largest metaverse platforms, and he knows that Walmart customers spend a lot of time there.

"So we're focused on creating new and innovative experiences that excite them, something we've already done in the communities where they live, and now, the virtual worlds they play in," he added.

See Walmart like never before 😎

Walmart Land is our new world on #ROBLOX with fun & games for all. From film to fashion — whatever you’re into, let’s have some fun with it. Come for the inspo, stay for the verch & live performances.

Let’s go! https://t.co/leZ4CITCjN pic.twitter.com/4r26MHHk5i

— Walmart (@Walmart) September 26, 2022

Walmart Land

Walmart Land will bring the best fashion, style, beauty, and entertainment items directly to the global Roblox community of more than 52 million daily users.

Walmart Land will feature a variety of immersive experiences, including a virtual merchandise shop, or "verch", for your avatar, as well as unlockable tokens and badges earned in various games and competitions.

Walmart Land debuted with three major experiences, particularly with the next generation of customers in mind:

• Electric Island: Inspired by the world's largest music festival, Electric Island includes an interactive piano track, dance challenges, a Netflix trivia experience featuring Noah Schnapp, and a DJ booth.
• House of Style: Featuring a virtual dressing room.
• Electric Fest: Just in October, users can jump back to Electric Island for the 'Electric Fest', a motion-capture concert celebration featuring performances from popular artists.

Walmart's Universe of Play

If you've already mentioned tokens and coins by playing, you're on your way to Walmart's Universe of Play. The Roblox community can explore the toy world to earn coins for cool virtual items, or complete epic challenges to create personal trophy boxes, unlock secret codes, and more. Universe of Play includes:

• Immersive gameplay: Users can dive into five new games that offer experiences featuring products and characters.
• Wanted rewards: Users will get a chance to try and collect as many virtual toys as possible to earn coins, which can be exchanged for their avatars.
• Virtual adventure: You can use your avatar to travel in this metaverse.