JAKARTA - Since TikTok was first launched in 2020, users of this short video application have exploded over time.
Based on data from parental control software Qustodio to TechCrunch, since 2020, TikTok and YouTube have become applications that are widely used by children aged 4 years to teenagers aged 18 years.
At that time, for the first time YouTube usage was surpassed by TikTok with an average usage of 82 minutes per day. While the average use of YouTube is 75 minutes per day.
Increasing by the end of 2021, children and teens watch TikTok content on average up to 91 minutes per day. In contrast to the YouTube audience of only 56 minutes per day, globally.
Qustodio obtained this data based on data from 400.000 families who have Qustodio accounts for parental monitoring. This data represents real-world usage of their apps and websites, and is not an estimate.
VOIR éGALEMENT:
Undoubtedly, aware of consumer changes to content, that's why some companies like Snap and Meta, adopt short video content like TikTok in their apps.
In YouTube's case, there's YouTube Shorts, a short video platform that the company believes will prove to be a discovery engine that will lead users to its long-term product.
The company also recently said that its YouTube Shorts audience has surpassed 1.5 billion monthly logged in users.
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