Crypto OKX, Becomes Sponsor Of Manchester City's 2022-2023 Training Jersey

Crypto OKX, now sponsors Manchester City. (photo: twitter @ManCity)

JAKARTA - The exploration of digital currency into the world of sports is getting deeper. Now Crypto exchange OKX has announced that it has struck a deal with English Premier League (EPL) champions Manchester City to sponsor the team's training kit for the 2022-23 season.

Despite the current sluggish market, it seems that the crypto and sports partnership has been going strong. Even EPL club Everton also recently signed a fixture sponsorship with crypto gambling company Stake. At the same time, PSG has also launched pre-season NFT tickets.

The OKX deal will place a lot of attention on the company's branding, given that Manchester City won the EPL last season and look poised to make another league feat this coming season after signing Norwegian star striker Erling Haaland.

As part of the deal, the OKX logo will be displayed on the training equipment of the men's and women's teams until mid-2023. You can now see the OKX name already on the front of the training shirt in the lower chest area.

Additionally, OKX stated that they have commissioned popular street artist "Access P19" and the Global Street Art Agency to create four artworks across Manchester that include QR codes.

This code can be scanned by fans for a chance to win season tickets at the OKX Hospitality Box. The street art depicts players such as Haaland, Jack Grealish, João Cancelo, and John Stones.

The duo have been in a partnership since March after OKX was signed to become Manchester City's Official Cryptocurrency Exchange Partner. They are also touting that more Web3-focused fan engagement experiences will be rolling out.

OKX was founded in 2017 and is based in the Republic of Seychelles. The company claims to have more than 20 million customers worldwide from around 180 international markets. The company supports trading of top assets such as Bitcoin (BTC), Ether (ETH), Polkadot (DOT), and Cardano (ADA).

The most recent crypto deal that preceded Manchester City was Everton's deal with Stake, announced on June 9, which became history for the 144-year-old club. Stake also entered into a sponsorship deal with Watford FC last season, who will next season play in the second tier of pro-English football after being relegated.

This week, French Ligue 1 champions Paris Saint-Germain FC (PSG) also announced crypto-related moves, with the team launching NFT tickets for a pre-season tour of Japan later this month.

To commemorate PSG's first trip to Japan since 1995, the team is offering three main NFT tickets that offer buyers VIP access to games, meet-and-greets, player autographs and private parties with a select group of unspecified players.

The NFT is on sale until Wednesday, and to get all the expected benefits, the buyer will have to pay a hefty 180.36 ETH, which is about $207.000 at current prices.