Many Other Chinese Brands Hit The Indonesian Market, This Is Wuling's Response

Wuling Air ev. (Doc. Wuling Motors)

JAKARTA - The entry of a number of automotive manufacturers from China into the Indonesian market is a phenomenon that attracts attention. In addition to coming with superior quality, some of these brands provide models at affordable prices.

Starting from the emergence of Wuling, Chery, and DFSK, several other manufacturers followed, such as Neta, Maxus, and Great Wall Motor (GWM) which brought in sub-brands, namely Ora, Haval, and Tanks, starting to greet the Indonesian market.

Of course, this will cause heated competition in the Indonesian automotive industry, especially between Chinese manufacturers.

Wuling, as one of the brands that has more flying hours in the Indonesian automotive industry, responded calmly to this phenomenon. Wuling Motors' Brand and Marketing Director, Dian Asmahani, said that this is a positive manifestation of the growth of the vehicle market in the country.

"Of course this adds to the choice of vehicles for the Indonesian people and is an indicator of the growth and attractiveness of the Indonesian automotive industry," said Dian when contacted by VOI, Tuesday, September 19.

He also added that his party is very confident in the products they present, one of which is Air ev, to be able to compete with various products from other brands.

"From Wuling's side, we are confident in Wuling Air ev which is warmly welcomed by Indonesian consumers and became the best-selling electric car," concluded Dian.

Since 2017, Wuling has sold more than 112,000 vehicles and has a dealers' network with 150 services. In presenting its products, Wuling prioritizes innovation that suits the needs of the Indonesian people, thus gaining interest from various groups.

Meanwhile, Air ev electric vehicles have received a positive response in Indonesia since its launch in September 2022. In a short time, the sale of this vehicle reached more than 10,000 units.