Hyundai Motor Group Presents "Art Cars" In US To Support Busan As Host Of World Expo 2030

The ranks of the "Art Cars" model exhibited by Hyundai in the US (Source: Hyundai Motor Group)

Hyundai Motor Group (HMG) today announced plans to present a highway exhibition and tour together with 20 art cars in New York, USA. This move is part of HMG's support for the efforts of Busan City, South Korea, to host the World Expo 2030.

HMG has officially presented "Art Cars" for several of its flagship models, including Ioniq 5, Ioniq 6, and Genesis Electrified G80. These cars have been given a special pattern made by the well-known South Korean graffiti artist, Jay Flow.

In Hyundai's official statement, Monday, September 18, Jay Flow made the cars an empty canvas to create high-value works of art. The design of these cars includes the painting of the Gwangan Bridge and its bird, as well as a strong message, "Busan is Ready," which emphasizes the readiness of the city to host international events.

Some of the models that have been decorated with special patterns will be exhibited in connection with the 2023 UN General Assembly High-Level Week, which runs from September 17 to 22. HMG plans to hold an art car exhibition at the Genesis House New York, which is located at the cultural and art center of Manhattan Meatpacking District, with Times Square as its main destination.

Hyundai Motor Group has played an active role in supporting and garnering global support for the city of Busan in its efforts to organize Expos. This includes holding art car exhibitions in various major cities around the world, conducting bidding support activities at international events, and emphasizing Busan's commitment to carbon-neutral exhibitions with environmentally friendly transportation for Bureau International depositions (BIE) delegates.

Busan's candidacy as the host of the World Expo 2030 has received significant international attention. Through the artwork presented, Hyundai further strengthens global support for the city's candidacy.

In addition to the "Art Cars," the South Korean manufacturer has also presented similar art cars in various countries, including Indonesia when the ASEAN Summit took place in Jakarta, and New Delhi, India, during the G20 event some time ago.

Not only that, Hyundai will also feature promotional videos highlighting Busan's unique appeal and messages supporting their efforts to host the World Expo 2030. They have brought more than 80 content, including short videos and infographics on social media, to promote the city of Busan to the world.