JAKARTA - PT Honda Prospect Motor (HPM) recorded an impressive achievement during August 2023 by successfully selling 10,050 vehicles.
The sales result in August increased by 12 percent compared to the previous month. This sale is dominated by the Brio model which is the best-selling model.
Yusak Billy, as Sales & Marketing and Aftersales Director of PT HPM, stated that sales in August 2023 were driven by high consumer demand during the 2023 Gaikindo Indonesia International Auto Show (GIIAS), especially for the Brio and SUV models, which managed to record the most sales.
"We are also grateful to see the increasing interest of consumers in Honda HR-V amid the increasingly fierce competition in this segment," Billy said in a statement, Thursday, September 14.
Of the total sales during last August, Honda Brio contributed 4,289 units, or about 43 percent of the total sales of Honda models in Indonesia.
Followed by Brio, the next most sales came from the utility vehicle segment. Honda HR-V ranks second with a total of 1,934 units. In addition, other SUVs also recorded significant sales results, such as WR-V with 1,701 units and BR-V with 1,292 units. Interestingly, the newly launched All New Honda CR-V at the GIIAS 2023 event also managed to record the impressive sales results of 294 units, and it is estimated that interest in the latest generation of CR-V will continue to increase over time.
Beyond the top five models on the sales list, other models also make meaningful contributions, such as City Hatchback RS with 180 units, Mobilio with 178 units, and Civic RS with 115 units.
Other sales include City Sedan with 27 units, Accord with a total of 20 units, and Civic Type R with 20 units.
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During GIIAS 2023, Honda managed to record sales of 1,992 units, with Honda Brio being the best-selling model, followed by All New CR-V which is one of Honda's newest models.
All New CR-V is available in two variants for the Indonesian market, namely 1.5 L Turbo and 2.0 L or RS e:HEV. Prices for All-New Honda CR-V start at IDR 739.9 million (On The Road Jakarta) for type 1.5 L turbo, while for type 2.0 L or All New CR-V Hybrid, the price is IDR 799.9 million (On The Road Jakarta).
Honda has confirmed that the RS e: HEV variant from All-New CR-V will begin shipping to consumers in October 2023.
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