Ferrari X Bang & Olufsen Luxury Audio Collection: Price Makes The Head Shake

Ferrari Collection. (Doc. Bang & Olufsen)

JAKARTA - Bang & Olvsen collaborated with Ferrari to present a number of luxury audio products that were not cheap. This collaboration produces a Ferrari Collection, which consists of four products, but most buyers may only need two products.

There is no doubt that both brands are pioneers in innovation. Bang & Olufsen has led a truly amazing high-end audio provider for more than half a century. The company was founded in 1925 in Struer, Denmark. Meanwhile, Ferrari has shocked the automotive industry since 1947 from its headquarters in Maranello, Italy.

The result of the cheapest collaboration was the Besound Explore Ferrari Edition, a 27-hour power-resistant Bluetooth speaker. This speaker has a red and black body with little Ferrari branding, sold at a fairly reasonable price, namely 249 US dollars or around Rp. 3.7 million.

Furthermore, there is Beoplay EX Ferrari Edition, a pair of wireless earbuds at a price of 499 US dollars or around Rp. 7.5 million. This product offers active noise cancellation features, wireless charging casings, and 20 hours of listening time. With six microphones, this earbuds is claimed to work well even if it opens the roof of a Ferrari 296 GTS.

Then there's the Beoplay H95 Ferrari Edition, over-ear headphones built with custom titanium drivers, adaptive noise cancellation systems, and titanium grips. Even though it costs 1,299 US dollars or around Rp. 19.7 million, these are the best headphones produced by Bang & Olufsen, so the quality is extraordinary.

Finally, there is Besound 2 Ferrari Edition, the largest and most expensive product in this collection. This speaker has an aluminum cone that creates a 360-degree audio experience and like a smaller water-resistant speaker, this speaker can be completely moved. Even though it is sold for 5,499 US dollars or around Rp. 83.5 million, this product is reported by Forbes, August 29, almost sold out on the B&O website.

Meanwhile, if you want to buy this entire collection, it is offered for 7,546 US dollars or Rp114 million. Although the price is expensive, it is comparable to the quality and exclusivity of these luxury audio products. But this is still affordable compared to the Lamborghini audio system from iXOST in 2016 at a price of 24,000 US dollars of around Rp 365 million or the equivalent price of Chevrolet Bolt Ev.