Yurita Puji Collaborates With Jarpuk Rindang NTT Community To Fashions Finest SS24 London Fashion Week

Yurita Puji in Fashions Finest SS24 London Fashion Week (ist)

JAKARTA - The Jarpuk Rindang community in collaboration with Yurita Puji brought the Indonesian flag to appear on the Fashions Finest SS24 London Fashion Week stage, at St John's Hyde Park on September 16, 2023, at 14.00 local time. St John's Hyde Park is a church located in the heart of a quiet residential area at Hyde Park Estate. This building was completed on January 26, 1832.

The Jarpuk Rindang community is a women's community engaged in small businesses in Lombok, West Nusa Tenggara. One of the community's activities is to make traditional weaving with non-machine weaving tools (ATBM). The fabrics produced are usually rayons and silk.

Weaving by the work of the Jarpuk Rindang community is displayed with a combination of ten sets of siphone, duches, and tile fabrics. The collection of clothing displayed on the Fashions Finest stage is ten sets with adibusana designs.

There can be a bustier design, a dress with A-line cut, a blouse, a long skirt, and a medium skirt with a feminine and elegant design. All collections are beautified with pearls, beads, crystals, laces, and fur.

In the fashion show, not only Lombok weaving is displayed there, but also the music uses musical instruments from Lombok, guests also get souvenirs in the form of Lombok pearl earrings, as well as abuklet about Lombok.

Women work together to help the economy of Jarpuk Rindang members. Weaving is done in their spare time after completing daily household matters.

"This community has very good potential, because it has been able to mass products to be able to go international or get clients from outside, the quality control is very good. Weaving what is done by this community is done in the midst of their work as housewives and their income is as a pumping for their families," said Yurita Puji in a media statement received Tuesday, September 19.

The Jarpuk Rindang community woven cloth was processed by Yurita Puji and featured at the London Fashion Weeks fashion show on the Fashions Finest stage with several designers from other countries, namely Noor Haidi from Iraq, Liquorish from England, Afro Fashion from Malawi, Paige Lawler from England, Kelikume from England, and Chisle by MR from India.

The woven fabrics used are dominated by soft colors such as sage, light brown, and light yellow. While the woven fabric motifs displayed include lempang motifs, embankment motifs, enggok moon motifs, and pineapple motifs.

"The weaving is very happy to be involved in this show at London Fashion Weeks, they make special fabrics displayed there with soft color selection that fits the trend in Europe today. Previously, this community had participated in several fashion shows in Indonesia," Yurita added.