10 Tips On Building Personal Branding On Social Media For Audience To Like

Illustration of personal branding (Madrona Rose on Unsplash)

YOGYAKARTA – Personal branding on social media is no longer an option, but a necessity. Doing imaging in the digital space not only helps someone introduce themselves, but builds a positive image in the real world.

The impact of personal branding carried out on Instagram, Facebook, Twitter, TikTok, YouTube, or other social media channels will have a certain effect in real life, depending on how the person describes themselves.

Tips for Building Personal Branding on Social Media

Although it looks trivial, personal branding is not as easy as imagined. There are many things to consider when starting personal branding. If you want to start personal branding, follow some of the tips VOI has compiled from various sources.

Create Social Media Accounts According to the Target Audience

It should be noted that every social media has a different audience. This means that Facebook users will be different from Instagram users. The differences cover various aspects, from age to trend. For those of you who want to start personal branding, first determine what kind of audience you will target.

Create an Attractive Profile

Personal branding is an effort to introduce oneself personally to the public through social media. To do so, you need an attractive account profile. Use a good, easy-to-remember profile photo and name to make it easy to find.

Pay Attention to Content Selection

Once your social media profile has been successfully created, you can start uploading content. Keep in mind that you have to pay attention to the selection of content to be uploaded on social media. This content will have a huge impact on your branding efforts.

Must be Interactive

Social media was created to provide space for interaction through cyberspace. Therefore, you must be able to interact through social media. For example, you can greet your friends via storygram.

Pay Attention to Digital Ethics

Even in cyberspace, you also have to pay attention to ethics in socializing in the digital space. Social media users should not be arbitrarily so as not to be labeled as a bad person. Instead of making a good impression, you could potentially come across as a nuisance or something.

Maximize Features

Every social media provides interesting features. You should take full advantage of these features. For example, you can say hello to a friend via a storygram, or a feed. You can also do live broadcasts.

Regular Updates

You are also advised to update every day on social media. Social media users prefer accounts that are active and positive compared to accounts that are silent and rarely greet.

Good and Attractive Copywriting

In personal branding, users can also use a good and interesting copy writing strategy. Writing is used as a way of communicating with the audience. When making copy writing, determine the right diction and according to the audience. For example, your audience is young people, so the diction used must also suit them.

Collaboration to Build Relationships

In order for your branding to be successful, you can also collaborate with other users. Collaboration can be done in various ways and forms. For example, you can make a vacation video with other social media users and then upload and tag your friends on social media. This step can be done to build relationships.

Follow the Trend

Every social media has a different trend. You are expected to monitor what trends are happening on each social media and try these trends.

Those are some personal branding tips on social media. For other interesting information, visit VOI.ID.