The Simple Lifestyle Of 3 Conglomerates, Much Different From Doni Salmanan Who Claims To Be Crazy Rich

Axton Salim, an Indonesian conglomerate (Instagram/@axtonsalim)

JAKARTA - The term crazy rich is often used to describe rich people who are full of wealth. They have a fantastic wealth that makes the public chuckle in awe with a glamorous lifestyle.

The presence of various social media is the perfect platform for them to show off their possessions. Dony Salmanan, for example. Calling himself Crazy Rich Bandung, Doni often uploads his luxurious lifestyle on Instagram, before being arrested for fraud under the guise of binary options trading.

Contrary to what Doni Salmanan did, there are three crazy rich people or what can be called real conglomerates, who rarely use social media to show off their wealth. In fact, if they want they can show the luxury of life that has bound them since birth. However, this was not done. They prefer to use social media to channel hobbies like most users, or upload promotions of products from the family company's business octopus, and broadcast social activities.

Who are the three conglomerate figures? Check out the profiles of the successors of the largest business empire in Indonesia who are far from a flexing lifestyle or consumptive attitude to show financial status or ability.

Grace Tahir

Grace Tahir (Instagram /@gtahirs)

Grace Tahir is the second child of an entrepreneur, investor, philanthropist, and founder of the Mayapada Group in Indonesia, Dato Sri Tahir. Grace Tahir's name has gone viral and is known to the public for her YouTube video content, entitled Crazy Rich Glodok.

In the video, Grace Tahir plays the fictional character Indrie Benz, a Crazy Rich who likes to show off his wealth and is busy portraying himself as a successful person with abundant wealth. This is a parody of Indra Kenz's video.

Born into a conglomerate family, Grace Tahir's appearance actually looks simple. He admitted that he rarely uses branded clothes, to luxury bags with prices that reach hundreds of millions.

The 46-year-old woman told Denny Sumargo on the YouTube channel Confidence Bang Denny Sumargo, when she met her friend while shopping, she admitted that she only brought recycled bags.

"So I met Wanda (Grace's friend) at the Hyatt, then I went shopping at the food hall, I brought a recycling bag and that's all," said Grace.

"I never wear handbags (I don't like handbags). Handbags make it even more complicated for me. If it's an expensive handbag, you have to be careful if it hits it, it's damaged, dear," she concluded.

Grace Tahir also said that she did not like wearing expensive watches. In fact, on one occasion there were people who commented on the brand of watch used. The watch brand is considered out of sync with Grace's wealth, which is considered 'real crazy rich'.

"For example, yesterday when I had someone interview me, my watch was Casio. Apparently, a lot of people commented, why is this Casio watch? I didn't realize that, I just like the watch. So I can't pretend, I really like it like this," she said.

Axton Salim

Axton Salim (Instagram/@axtonsalim)

Maybe not many people know the figure of Axton Salim. He is the third generation heir to the throne of Indofood who now serves as a director at PT Indofood Sukses Makmur Tbk.

Some time ago, the video of Axton eating the new product Pop Mie with rice went viral on social media. This simple content with unusual marketing ideas turned out to be successful in capturing the attention of netizens and of course keeping the brand relevant.

Despite his family background and conglomerate status, Axton's experimental style and easygoing leadership made many people pay attention to him. His persona, which is sometimes 'cheesy' and funny on social media, is well received by netizens, especially now that the public is more interested and sympathetic to the image of someone who is down to earth and does not make high status an identity.

For fashion, Axton seems to use local brand clothing more often than the world's top fashion houses. For an everyday look, Axton Salim more often wears batik or casual t-shirts whose prices can reach tens of millions. However, Axton never once showed off the price of the clothes he wore on social media.

Martin B Hartono

Martin B Hartono (Instagram/@tarm1n)

Martin Hartono is one of the sons of the owner of the Djarum business group, Robert Budi Hartono. Born in a state that is considered very affluent, of course, it is a special privilege for the second son of three brothers. But what is certain is that it is not only a comfortable life that has brought Martin to his current position. It also takes hard work and a high will to achieve success like his father.

Instead of continuing his father's company, Martin prefers to build his own business. In 2010 Martin decided to establish a company called Global Venture Prima Digital as a holding company to acquire many internet companies. It is noted that he has acquired many internet companies including Kaskus, Infokost, Blibli, and Tiket.com.

Educated to be a simple person since childhood by his parents, Martin is considered a humble leader in the eyes of a number of employees. The wealth of wealth did not turn him into an arrogant person.

Martin almost never does flexing on his social media accounts. His Instagram posts mostly feature panoramic photos, streets, architecture, buildings, and culinary delights.