Here Are 3 Tangerang MSMEs That Have Go Digital

Illustration (Photo: Pixabay/geralt)

YOGYAKARTA The number of micro, small and medium enterprises (MSMEs) in Tangerang Regency continues to increase. Based on data from the Tangerang Regency Cooperatives and Micro Enterprises Office, there were 25,918 MSME actors in 2021. Then in 2022, the number rose to 33,339. This number is predicted to continue to grow this year, considering that public interest in entrepreneurship is getting higher.

Of the tens of thousands of MSME actors in Tangerang, some of them have gone digital. Summarized from various sources, here are examples of Tangerang MSMEs that have gone digital.

For information, MSMEs that go digital are MSMEs that have made business changes from conventional to virtual. This business change is carried out by utilizing technological sophistication in the business process.

Here are examples of Tangerang MSMEs that have gone digital:

Fortune100 is a Tangerang MSME engaged in the handicrafts sector. These MSMEs use the marketplace to market their products.

In this way, Fortune100 can sell hundreds of handicrafts from Tangerang. The products offered are said to have reached all over Indonesia.

Thanks to the discipline and several appropriate digital marketing strategies, these MSMEs managed to find their way of success.

As for handicraft products sold by Fortune100 MSMEs, such as plastic woven bags, bamboo boxes, woven baskets, bamboo fans, pot covers, shopping bags, flower vassels and many more.

Patrobas is a Tangerang MSME engaged in the local shoe industry. The Patrobas shoe brand began to be introduced to the public around 2014.

Patrobas shoes were made by Sebastian Surya Sutantio. Patrobas has the PB logo, the acronym of Pride and Featurity.

By implementing digital marketing, Patrobas is able to sell shoes to various regions in Indonesia. In fact, Patrobas shoes have become the prima donna in big cities, such as Bandung, Surabaya, and so on.

Patrobas uses social media such as Instagram to market its products. For them, Instagram is a suitable platform to introduce new products that will be marketed and can reach many people, because it is used by many people, both old and young.

Patrobas now has a shoe and semarang manufacturing factory. Patrobas brands are also able to compete with well-known local shoe brands in Indonesia.

Aftersundays is a leading fashion brand from Cipondoh, Tangerang. Aftersundays are Tangerang MSMEs that have gone digital.

Aftersundays utilize the marketplace so that its products can be reached by the wider community, not only Tangerang but also throughout Indonesia.

This brand fashion is popular with many people because its products are of high quality and have a unique and simple design. Aftersundays succeeded in building brand awareness after implementing the right digital marketing strategy.

This is information about Tangerang MSMEs that have gone digital. Get other selected news updates only on VOI.ID.