The 46th Mitra 10th Outlet Has Just Come, The Location Is In Bintaro

Photo: Doc. PT Catur Sentosa Adiprana Tbk

JAKARTA - Mitra10 pioneer modern retailers of building materials in Indonesia and Atria furniture continue expansion in 2023. The first expansion in 2023 was carried out in Bintaro Jaya, Tangerang, Banten.

These two retail stores occupy an area of 14,000 m2 located in a strategic location on the main road of Boulevard Bintaro Jaya which is surrounded by residential and commercial areas. This modern retail shop is located in a very potential location and has a traffic target of 30,000 visitors per month.

The Company is fully committed to continuing the continued expansion of the Mitra10 Superstore in 2023. With the inauguration of Mitra10 Bintaro Jaya, the Company will continue its expansion of the new Superstore in 2023 in the last three months of 2023. So that customers can more easily reach the needs of renovating building materials according to our tagline, "The Easiest Place to Get Your Renovations Done!".

Mitra10 carries the concept of "One Stop Shopping" to shop for home renovation needs or commercial areas such as cafes, shophouses and so on. Mitra10 Bintaro Jaya provides more than 65,000 SKU (Stock Keeping Unit) which is divided into 13 categories: household applications/equipment, bathrooms, building materials, doors and windows, electrical and lights, walls and floors, home supplies and hobbies, kitchens, pipes and various tools (tools).

This modern retail store in Bintaro Jaya carries the concept of "Shop in Shop", in addition to Mitra10 selling building materials, in which there is also a furniture Atria shop which is a sister company Mitra10. This concept makes it easier for customers to meet the various needs of building materials for renovation or building housing and furniture needs at once.

Not all Mitra10 stores carry this concept, so this is a privilege for Bintaro Jaya residents and their surroundings to experience Shopping Experience shopping for this fun.

If Mitra10 Bintaro is the 46th store, then Atria Bintaro is the 20th furniture modern retail store in Indonesia. In Atria, visitors can choose a variety of furniture products such as: Accessories, Bedroom Set, Bed Title, Commercial, Dining, Kids, Living, Mattress, Office, Storage, Wardrobe, etc.

Currently, Atria is present in all Jabodetabek areas, and the cities of Tegal, Surabaya, Malang, Bali, Makassar, Palembang, Pekanbaru and Lampung. Discount Shopping and Harvest Innovation

Erick Koswara, GM Marketing and Mitra10 Communication said, Mitra10 with the principle of Murah, Complete, and Comfortable', is a pioneer of retail modern building materials that apply the concept of shopping for building materials and housing equipment in one roof.

"Visitors will be spoiled with designs and layouts for the preparation of attractive goods, making it easier to choose various house renovation needs from ceramics to roofs. The building materials and Home Improvement products are 80 percent made locally in the country," Erick said in his statement, Thursday, September 21.

Semester I Performance 2023

The total CSAP revenue on a consolidated basis during the first semester of 2023 reached IDR 7.8 trillion or grew 5 percent compared to the same period last year. Meanwhile, the Total Comprehensive Income for the Year attributable to Owners of the Main Entity reached IDR 91.5 billion, experiencing a slight correction compared to last year which was recorded at IDR 112 billion.

The retail segment in the first semester of 2023 managed to record revenues of IDR 2.9 trillion, growing 7.7 percent when compared to the same period last year. This figure is equivalent to a contribution of 34 percent to the Company's total consolidated revenue. In addition to the modern retail segment, CSAP also has a distribution segment that posted revenues of IDR 4.9 trillion, equivalent to 62 percent of the total consolidated revenue, namely IDR 7.4 trillion in the first six months of 2023. This achievement is equivalent to growth of 3.6 percent year-on-year-year when compared to the same period income last year. The distribution segment is the largest contributor to revenue contributed from the distribution of building materials, consumer goods (FMCG), and chemistry, while the modern retail segment is a source of growth contributed from modern retail building materials Mitra10 and Atria furniture, both in terms of sales and marginal performance. The modern retail segment of Mitra10 and Atria is a subsidiary of PT Catorsa Sentosa Adiprana Tbk (CSAP), where CSAP owns 99.9 percent of ownership shares in PT Catur Mitra Sejati Sentosa (CMSS) and 99 percent ownership shares in PT Catur Sentosa Manjak (CAB) Currently CSAP has 46 Building Material Distribution Branches in various big cities, 5 Chemical Distribution Branches, 57 FMCG Distribution Areas, 46 Mitra10 Modern Ritel Building Materials & Home Improvement stores and 20 Showrooms Atria' Modern Home Furnishing. Idrus Widjakukusuma, Corporate Secretary PT Sentosa Adiprana Tbk said, Corporate Secretary of PT Catosa Adiprana Tbk, the retail expansion strategy provides a positive contribution to the company's performance, as evidenced from revenue and margin growth. Mitra10 has grown 8.7x folding since 2009 and now offers more than 65,000 SKUs, making Mitra10 as the largest modern retail network for building materials and Home Improvement in Indonesia.