Hermina Hospital Launches New Logo On RI's 78th Independence Day

The launch of the new logo at Hermina Hospital. (Photo: Didi Kurniawan/VOI)

JAKARTA - Hermina Hospital officially announced the launch of a new logo on the 78th Indonesian Independence Day which falls on Thursday, August 17, 2023 at Hermina Tower, Central Jakarta.

Established in 1985, starting with a hospital with special services for mothers and children, now Hermina Hospital continues to develop wider public services.

"The development of this service is certainly inseparable in efforts to build a new brand image through logo changes as a form of transformation of general hospitals that adhere to the vision and mission of the Hermina Hospital," said President Director of Hermina, Hasmoro.

The new logo of the Hermina General Hospital, he said, has the meaning of each form, color and writing. The shape of the green bars shows a health service agency or hospital.

The letter H is an abbreviation of Hermina which is a general hospital. In the form of the curved line down (the above position) it means protecting the patient and stakeholder and the curved line up (the position below) has the meaning that Hermina is supported by professional human resources with a high commitment to keep growing and leading in its coverage region, "he explained.

The launch of the new logo of the Hermina General Hospital is the result of a competition which was attended by all Hermina permanent employees throughout the archipelago with full meaning and suitability in the vision and mission of the Hermina Hospital.

Not only logos, Hermina also launched a new placard which is used as a form of appreciation to agencies or partners in collaboration with Hermina Plakat in the form of people describing employees in the Hermina neighborhood. The shape of the circular hand describes the commitment, protection, warmth of patients with the aim of growing and leading in their coverage area," he explained.

With the renewal of the logo, plaque and greeting Hermina "Kami Komit, Kami Terkemuka", continued Hasmoro, it is hoped that it will become a new spirit of Hermina General Hospital so that it can grow bigger and continue to expand the health service network professionally, wisely, and continue to play an active role in improving the quality of patient services and safety in accordance with health service standards in Indonesia.