JAKARTA - PT Home Credit Indonesia distributed financing worth IDR 2.17 trillion in the first quarter of 2023 or grew 28 percent on an annual basis compared to the first quarter of 2022 with the realization of financing distribution reaching IDR 1.69 trillion.
Chief Sales Officer of Home Credit Indonesia Dolly Susanto said most of Home Credit financing is distributed to electronic products such as cell phones and laptops.
"As much as 55 percent of the financing is channeled to gadgets and mobile phones, 24 percent for electronic products, 7 percent for furniture products, and 13 percent for other products," Dolly said at a Media Interview in Bandung, West Java, quoted from Antara, Tuesday 27 June.
The number of Home Credit subscribers grew from 5.8 million at the end of 2022 to more than 6 million in the first quarter of 2023.
According to him, Home Credit continues to strive to facilitate the ownership of electronic products in Indonesia by channeling financing to customers carefully in order to maintain non-performing financing (NPF) or bad financing below 2 percent.
Based on data from the Central Statistics Agency (BPS), in 2022 the ownership rate of various electronic products in Indonesia has only reached 18.04 percent and is the lowest ownership rate since 2015.
From the Home Credit survey, laptops are one of the priority needs that parents will buy in the new school year in mid-2023, in addition to books and stationery, uniforms, shoes, and clothes.
"As many as 80 percent of the parents of the 1,900 survey respondents stated that they have plans to purchase various types of needs for children attending elementary, junior high, high school and college levels," he said.
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Acer Indonesia, which works with Home Credit, said that Acer laptop products such as Acer Swift's laptop and Aspire Spin can be obtained by consumers more easily through installment services from Home Credit.
There is a Double Zero promo or 0 percent interest and admin free of charge which is valid during the Back to School promo on June 9 to June 30, 2023.
"We believe that cooperation in laptop installments services with Home Credit can open the widest opportunity for people to get quality sophisticated laptops that can support various needs, from education to work," said Sales Director of Acer Indonesia Leny Ng.
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