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JAKARTA - Recently there was a different view when you set foot in Jakarta via Soekarno-Hatta International Airport. Not far from Sedyatmo Toll Gate, you will be greeted with a large billboard, featuring four monkeys dressed as employees, complete with their division plates.

If you are a leader in an organization, you certainly understand the frustration experienced by the man on the billboard. You have to be responsible for your subordinates, make sure their work is done, and even finish the job because they can't do it. This situation may happen every day until your own job is neglected. While you are running out of time, your team is running out of work.

Apparently, this billboard is part of a campaign that is being run by a business software company called HashMicro. It seems that the company, which was originally founded in Singapore, is increasingly showing its existence in Indonesia.

Business Development Director of HashMicro, Lusiana Lu, spoke about this campaign. According to his statement, it is not without reason that HashMicro uses this unique visual.

"We raised the concept of classical management, monkey management, by William Ocken Jr. The goal is to show one of the biggest productivity problems in offices," he said, in a written statement, quoted Tuesday, June 13.

Lusiana continued, the concept of monkey management is a term that is often used to describe the jump in responsibility from subordinates to superiors as a result of individuals who are not cohesive enough in solving problems. Usually this is due to limited resources that can be used as a reference for making decisions.

In companies that are still working traditionally and manually,'monkeys' in the workplace are 'a disease' that can be fatal to the company. Employees get caught up in excessive administrative routines and hinder their ability to do strategic work.

This problem should be solved with technology. However, not a few companies want to make changes. Employees are forced to use maps when GPS technology is available.

Monkey management is only a small part of the impact of manual work. When the company relies on this work method, the team leader will find it difficult to delegate work and responsibility properly.

"Without a single source of truth system, there will be no employee autonomy. They cannot access the data needed to complete their work quickly. This limited access to information will then burden the executives," said Lusiana.

With such a work pattern, the company will be burdened with quality work results, accountability, and poor project management. Team leaders who should be able to focus on developing the company end up spending time and energy to ensure the team's work is done well.

On a large scale, the manual and monyet' processes in the workplace have a very bad and detrimental impact. Manual processes tend to result in a decline in the company's revenue due to poor HR management, delays in decision making, uncoordinated task work. Not infrequently, this kind of error also results in the loss of important data, dissatisfied customers, and even lawsuits.

In addition, the company's growth has also stalled. Dependence on the manual process can hinder the company's ability to streamline operations or increase business scale, as manual processes often cannot be automated and require more human resources.

Even though they already know the consequences of the manual process, the company often faces a dilemma in changing the work system to become more automated. This usually happens because the company is reluctant to face a big change or still relies on an outstanding company system.

"Implementing a new work system is not always easy. Companies that always work in their comfort zone tend to reject system changes because they think they will threaten their performance. Without them realizing it, efforts to optimize the company's growth were hampered due to an out-of-date manual process," explained Lusiana.

Seeing the potential loss caused by the manual process, companies need to realize the importance of changing the work system as a whole. Companies, in this case, need to help maximize the potential of their employees with the right tools. This will minimize the existence of'monkeys' in the workplace so that productivity and profitability increase.

HashMicro is here as a solution to integrate the entire business process end-to-end. By working automatically and systematically, employees avoid excessive administrative work, so they can focus on work that hones their skills, experiments, thereby supporting sustainable learning.

"In short, HashMicro helps all stakeholders in the company to focus on reducing spending, increasing business accuracy, and paving the way for scalability through operational efficiency," Lusiana concluded.


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