Looking At The 5 Reasons Behind The Luxury Of Rupa And The Expensive Price Of Swarovski Crystals

JAKARTA - The Swarovski crystal is famous for its extraordinary quality and flexibility so it is often associated with luxury and exclusivity. But what makes this crystal so special and why is it so expensive? Let's dig further into the reasons behind why the price of the Swarovski crystal is so expensive.

The main factor contributing to the high price of Swarovski crystals was the precision cutting technique developed by Daniel Swarovski in 1892. This patented cutting machine resulted in unprecedented levels of accuracy at the time, resulting in crystals that looked very much like diamonds.

The machine uses a hydroelectric process to crop crystals with perfect angles and proportions, thus producing a high refractive index and enchanting flares. The material used to make Swarovski crystals includes quartz, sand, and minerals, coupled in secret proportions known only by the company. The crystal is then polished and coated with a special metallic chemical layer to create different effects and colors.

Swarovski has built a reputation for more than a century in creating high-quality crystal products. Being a legacy brand and its consistency in providing luxury goods has made him a leader in the industry.

Swarovski has a history of being rich in innovation and creativity, ranging from the vision of its founders to making it 'variant to everyone' to its current collaboration with fashion designers, artists, and celebrities. This brand is also involved in various cultural and social initiatives, such as supporting education, health, and environmental issues. As well as sponsoring events such as Oscars, Met Galas, and Victoria's Secret Fashion Show. This luxurious reputation makes product prices even more premium.

Swarovski offers a variety of products, from jewelry to home decorations, all of which feature its signature crystals. Its commitment to innovation makes the company continue to develop the latest colors, coatings, and crystal pieces to maintain their position as market leaders.

Some of the most popular products include Nirvana rings, featuring large crystals with 93 sides; Stardust bracelets, consisting of webtubes containing small crystals; and Remix collections, which allow customers to make their own personal jewelry by combining different strands. Swarovski also produces crystal statues, ornaments, watches, accessories, and even hangout lights.

Swarovski has collaborated with well-known designers and brands, contributing to his image as a luxury brand. This collaboration often produces limited edition products, which can be more expensive because of their exclusivity.

Some of the most prominent collaborations include Alexander McQueen's skull bag decorated with Swarovski crystals; Christian Louboutin's Cinderella sandals decorated with Swarovski crystals; and Atelier Versace's collection featuring Swarovski crystals on celebrity dresses such as Beyoncé, Lady Gaga, and Jennifer Lopez.

Swarovski is also working with new designers and artists through the Swarovski Collective and Swarovski Foundation programs as an effort to support creativity and showcase the talents of newcomers.

Swarovski's method of marketing and presenting products also adds to its appeal plus price. An elegant packaging, sophisticated stores, and high-end advertising campaigns all play a role in creating brand images.

Swarovski has also launched several initiatives to support the United Nations Sustainable Development Goals, such as the Conscious Design program, which encourages designers to use Swarovski crystals in a responsible way; the Waterschool program, which educates children and the public about water conservation; and the Swarovski Foundation, which supports various activities related to culture, health, education, and human rights.

Prices as well as the luxury of Swarovski crystals can be associated with various factors, including material quality, precision cutting techniques, brand reputations, product variations, marketing strategies, exclusive collaborations, environmental commitments, and customer services, reported by the Times of India, Thursday, November 23. If all these elements are combined, it will create products that are not only crystals but also symbols of luxury and expertise.