More Practical, The Trend Of Buying Automotive Equipment Through The Marketplace Continues To Increase

JAKARTA - With the increasingly rapid development of the times, many people are looking for convenience in shopping, including the purchase of automotive products through the marketplace platform.

Based on data from Lazada Indonesia, in the last three years the sales record has almost tripled, through the LazOtomotive category. This further encourages Lazada to present various service innovations that provide the best shopping experience for consumers shopping for spare parts, vehicle maintenance products, modifications, and driving equipment online.

"Lazada's mission is to make LazOtomotif a trusted partner that can meet the needs of automotive products, not only by providing a variety of popular automotive products and periodic maintenance needs, but also by providing a selection of sellers who can provide end-to-end services," said Sophisticated Satriatama, VP Automotive Category Lazada Indonesia, in an interview in Jakarta, Tuesday, November 21.

LazOtomotif offers various products in 15 categories, ranging from the interior to the Car exterior, Parts of Cadang, Motor, Velg, Ban, Accessories to Vehicle Oil and Lubricants.

"The growth of MSME sellers in the automotive category has doubled, which is also followed by an increase in the number of buyers in this category," added Sophisticated.

Meanwhile, Lie Se Tokyo, Head of Retail Marketing and Business Development of PT Astra Otoparts, one of the top sellers in LazOtomotif, explained that to expand consumer reach, they chose to cooperate with partners who had a vision in line.

"The sales model of Astra Otoparts in LazOtomotif is with the concept of 'Do It For Me,' which is a free-cost installation facility by showing proof of purchase through Lazada," he said.

As the official e-commerce partner for the 2023 National Online Shopping Day (Harbolnas), Lazada through LazOtomotif has also prepared various attractive promos based on an analysis of consumer buying and selling interest, in addition to offering a variety of daily driving completeness products.