Integration Of AI Technology, Sinar Mas Land Encourages Digital Transformation In The Property Sector

JAKARTA - Realizing the rapid development of artificial intelligence (AI) technology in all sectors, Sinar Mas Land is now using AI to innovate in areas such as property management, construction, sustainability, and customer experience.

In a Tech Media Workshop event with the theme 'Transforming Property with Creative AI' on Thursday 16 November at BSD City, Sinar Mas Land stated its commitment to the use of AI technology, one of which involved technology giants including Microsoft Indonesia, NTT Global, and others in the company's digital transformation journey.

"Sinar Mas Land is very serious about making BSD City an integrated smart and digital city by utilizing AI technology potential," he said

Sinar Mas Land Chief Transformation Officer, Mulyawan Gani said that one form of using AI to make BSD City an integrated smart and digital city is through the integration of chatbot technology which implements Microsoft Azure OpenAI Service and Azure Cognitive Search, in presenting the Ask' feature in the OneSmile application.

Like a city guide, users can ask about hangouts, restaurants, or cafes in BSD City and get appropriate recommendations. This feature proves to be very useful for improving the experience of visitors, as well as residents in BSD City," said Gani, quoted Friday, November 17.

Not only that, Microsoft also provides support to the Sinar Mas Land corporate venture, namely Living Lab Ventures through the Startup Founders Hub program. Where as many as 27 LLV startups can access various advanced applications, ranging from trusted, secure, and open-source friendly cloud platforms.

Sinar Mas Land seeks to build a better future through the transformation of BSD City by choosing its best partner, because Microsoft has been recognized for its advantage in terms of developing cloud and AI technology, the competition for Digital Tech Ecosystem and Development CEO Sinar Mas Land, Irawan Harahap.