Populi Center: PSI's Electability Increases Due To The Figure Of Kaesang

Senior Populi Center researcher Usep Saepul Ahyar called the figure of Kaesang Pangarep one of the factors that boosted the electability of the Indonesian Solidarity Party (PSI).

In addition to Kaesang's leadership, the coattail effect of Gibran Rakabuming Raka who became Prabowo Subianto's vice presidential candidate is also one of the factors.

"It is suspected that the Kaseang factor, then I also suspect that Gibran's coattail effect also has some of it to PSI, and this couple supports Prabowo-Gibran. This pair is also supported by 52 percent millennials, I think that is one indication that Gibran voters, in this case, are also interested in PSI," said Usep in a written statement reported by ANTARA, Wednesday, November 15.

In addition, PSI's campaign method with the character of young people is also a factor in boosting electability. Campaign model that is in accordance with the niche it is targeting.

"They understand exactly the character of young people, we also know that these young people under 45 are 52 percent, that's quite a number. PSI knows the character," he said.

According to him, the younger generation is tired of the campaign style that is too serious. Therefore, PSI made it in a happy way.

"He (young people) doesn't like the boring style of politicians who are too serious. That's why their tagline is politics with joy, then the styles are the same," he said.

It is also said that the campaign that young people like is in line with celebrities and eccentric figures like Kaesang. This also intersects with President Jokowi who also has many millennial supporters.

"Well, I think the factors that PSI may have skyrocketed a bit between the new parties, and that can be seen after a significant change in supporting Prabowo-Gibran, then Kaesang becomes chairman, then the campaigning method is relatively in accordance with the character of young people," said Usep.

The survey conducted by Saiful Mujani Research and Consulting (SMRC) from October 31 to November 3, 2023 shows the electability of political parties is still dynamic. Interestingly, PSI managed to get out of the 1 percent zone.

In a telephone survey, SMRC showed PDI-P electability was still superior with 19.5 percent gain, Gerindra Party 18.7 percent, Golkar Party 12.1 percent, NasDem 5.7 percent, PKS 5.6 percent, PAN 4.1 percent, Democratic Party 4 percent, and PPP 3.1 percent.

Interestingly from the SMRC Survey this time is PSI. The party led by Kaesang Pangarep managed to get 2.3 percent. PSI's gain is superior to Perindo 1.6 percent to the Ummat Party which is able to occupy the 12th position with 1.3 percent of the vote.

For the Hanura Party, 0.8 percent, 0.4 percent of the United Nations, 0.4 percent of the Indonesian Gelora Party, and 0.2 percent of the Garuda Party.

In the survey, party electability questions were raised to critical voter groups with a sample of 1,201 respondents, a margin of error survey of 2.9 percent at a 95 percent confidence level, and an assumption of a random sampling.

Meanwhile, based on the Populi Center Survey, PSI's electability continues to increase, even ahead of Perindo.

In the survey, respondents were asked: "If the legislative elections were held today, which party would you choose?"

As a result, PDI-P electability was still at the top with 18.1 percent, Gerindra 15.2 percent, Golkar 10.7 percent, PKB 9.1 percent, PKS 6.4 percent, PAN 5.4 percent, NasDem 4.8 percent, Democrats 4.8 percent, and PPP 3.6 percent.

Among the debutants and non-parliament parties, PSI leads and has the most potential to penetrate the parliamentary threshold with an electability of 2.6 percent.

Perindo, who is in the next position, only has 1.6 percent electability.

Seven other election participants, namely the Hanura Party, Ummat Party, PBB, Garuda Party, PKN, Gelora Party, and Labor Party, both have electability below 1 percent.

The survey on 29 October 5 November 2023 against 1,200 respondents. A face-to-face survey with the Populi Center application.

Sample selection through the multistage random sampling method with a margin of error of 2.83 percent and a confidence level of 95 percent.