Big Contribution In EV Market, Jaguar Plans To Stop Production I-Face

JAKARTA - After becoming a mainstay in the electric vehicle segment, Jaguar will reportedly stop production from I-Face, before launching its newest EV model in 2025.

This has been confirmed directly by Jaguar Land Rover (JLR) CEO Adrian Mardell, who said he did not want to market the I-Face for a long time.

"Currently, people are telling me that it will happen in the first half of 2025. That's only less than two years away. I will be more confident in that response when we are nine to 12 months away," Mardell said as quoted by the website Wednesday, August 16.

Of course, this contradicts what previous CEO Thierry Bollore said. At that time, Bollore said that the SUV was better off on market and there was a possibility that it would be presented in its second generation.

It is not yet known when the I-Face will be officially discontinued from production as Jaguar will have to complete its launch calendar for the latest upcoming electric model in the middle of the decade.

For now, Jaguar ensures that it will present its newest EV model by the end of 2024 and is planned to launch in 2025. The car will be built on the JEA electric platform developed by JLR.

Meskipun demikian, Jaguar tetap mengapresiasi kontribusi besar dari I-Face yang telah lama bersaing di pasar kendaraan listrik global dan memberikan dampak yang luar biasa bagi pabrikan premium tersebut.

Appearing as the first electric vehicle from Jaguar, the I-Face SUV made its debut in 2018 with the five-door type built on the JLR D7e platform.

Designed by Ian Callum, Jaguar I-Pace was assembled at the Magna Steyr factory in the city of Graz, Austria and began its first production period in early March 2018.

It is known that Jaguar I-PACE is equipped with 90kWh battery technology, this car is claimed to be capable of producing 400 dk of power which allows acceleration of 0 - 100 km/h in 4.8 seconds and reaches a maximum speed of 200 km/hour.

Jaguar I-Pace also won several prestigious awards, such as the European Car of the Year in 2019, as well as the 2019 World Car of the Year and the Best Green Car award.