Appreciation For National Children's Day In 'The Little World' With LOTTE Choco Pie

JAKARTA - On Sunday, July 23, 2023, LOTTE Choco Pie held a peak event for the Little World which coincided with the celebration of National Children's Day at Play N' Learn, Emporium Pluit Mall, Jakarta.

"On National Children's Day this year, LOTTE Choco Pie wants to provide a forum for children to express themselves and at the same time support them to welcome a bright future, because children are the next generation and determine the nation's future. We are very happy to be able to see the diverse talents of children throughout Indonesia, from the fields of art, sports, health, to science and technology through this activity," said Ingen Ate Malem Meliala as Marketing Manager of PT LOTTE Indonesia.

The series of activities of The Little World' started on June 19 with Video Challenge to show a variety of children's talents, hobbies, and ideals. The great enthusiasm for this activity can be seen from the accumulation of more than 350 videos with the hashtag #WorldSiKecilLCP on Instagram Reels and TikTok. The 60 best videos were then selected to get prizes in the form of 10 educational toy packages and 50 invitations to attend the top of the Small World'' on Play Learn, Emporium Pluit Mall.

"Seeing the uniqueness of each child, LOTTE Choco Pie is also aware of the importance of the role of mothers so that children can develop according to different characteristics. For that, we hold Moms Chit-Chat with the topic Forge Fun Learning Styles for Your Little One with Irma Gustiana A, S.Psi., M.Psi., Psychologists., CPC and Fatima Kamila so that mothers can guide children with the most appropriate learning style with their respective potentials," added Ingen.

While mothers talk, children follow Bucket Hat Painting. Painting activities have many benefits for children, such as developing sensory skills and training creativity and problem solving skills. By bringing home and using the creations themselves, children are encouraged to be more confident in their abilities.

In addition, this event is equipped with the Dancing Together segment as an exciting bonding between mothers and children. In order for the atmosphere of the celebration of Children's Day to be felt more, there are also treasure hunting games in the pool area to be exchanged for special gifts.

After the series of events, children are released to explore various games available on the playground designed using the concept of STEAM (Sains, Technology, Engineering/Teknik, Arts/Arts, and Mathematics).

Through the 'Small World' activities, LOTTE Choco Pie again shows his commitment as the best friend in every sweet and meaningful moment between mother and child. That way, LOTTE Choco Pie hopes to always help when children need encouragement in achieving their dreams, and inspire mothers to continue to appreciate every child's achievements so that they can grow up to become confident and happy individuals.