The Importance of Sunscreen for Maintaining Skin Health

JAKARTA - The skin is one part of the body that is of great concern. Skin health, especially on the face, greatly affects one's appearance.

For that, our skin needs to be protected not only from pollution, but also from sunlight to maintain overall skin health. Because excessive exposure to sunlight can have a negative impact on skin health.

Harmful ultraviolet (UV) rays, namely UVA, UVB, and UVC can cause sunburn, premature aging (photoaging), dark spots, and even increase the risk of skin cancer. Therefore, it is very important to take preventive measures to protect the skin.

If you do outdoor activities, in addition to wearing sun protection clothing, it is important to wear sunscreen with an SPF of 50 or higher for all skin that is not covered by clothing. Because using sunscreen regularly can provide protection against sun exposure which can damage the skin. Here are some reasons why using sunscreen is so important:

1. ​Protects from UV rays: Sunscreen with SPF (Sun Protection Factor) helps protect skin from damaging UV-A and UV-B rays. This helps reduce the risk of sunburn, skin cancer, and long-term skin damage.

2.​ Prevents premature aging: Sunlight can cause premature aging such as fine lines, wrinkles, and loss of skin elasticity. Sunscreen helps keep skin young (anti-wrinkle) and healthy by protecting it from the damaging effects of sunlight.

3.​ Prevent hyperpigmentation: Excessive sun exposure can cause dark spots or hyperpigmentation to appear on the skin. By using sunscreen regularly, we can reduce the risk of developing hyperpigmentation and keep the skin bright and even.

Understanding the importance of optimal skin protection, ANESSA as the No.1 sunscreen brand in Japan for 21 consecutive years, has been innovating for more than 100 years since 1923 in developing innovative sunscreen products.

In addition to fulfilling the need for protection so that the skin is protected from the risk of exposure to UVA and UVB radiation, ANESSA also has a variety of ingredients and technologies that can keep your skin nourished with strong protection, such as Anessa UV Skincare Milk which is equipped with Auto Booster Technology and Anessa UV Mild Milk which using Smooth Protect Technology. With a very light milk texture technology, the ANESSA product range can provide strong but comfortable protection for the skin.

Brand Manager Anessa Maharani Anindita said, through our innovation and dedication in protecting the skin, we are committed to providing high-quality products to consumers.

"We believe that regular use of sunscreen is an important step in maintaining healthy skin and preventing damage caused by sunlight. With ANESSA's series of superior product innovations, we want to become the main partner for activities and enjoy life in the sun, and keep the skin glowing. now and in the future," he explained, in a written statement, Saturday, May 27.

A wide selection of sunscreen products from ANESSA can be found with special offers on ANESSA Brand Day at Shopee. In the excitement of the campaign this time, ANESSA presents attractive offers starting from a discount of 59 percent from 24 to 26 May, 2023.

Apart from that, users can also get vouchers of up to 350K, Flash Sale up to 45 percent, and can get Doraemon & Dorami Limited Edition collaboration products with special offers.

Daniel Minardi, Head of Brands Management & Digital Products Shopee Indonesia said, "Shopee is very pleased to be able to present a wide selection of the best sunscreen products at ANESSA Brand Day.

"We hope that the presence of ANESSA Brand Day at Shopee can help consumers care for and protect their skin properly, especially from exposure to harmful UV rays. Through ANESSA Brand Day, we want to provide easier access and affordable prices for consumers to care for their skin. them by using the right sunscreen," said Daniel.