JAKARTA - blu by BCA Digital strengthens its investment service, bluInvest, by introducing several new features, to answer the changing financial behavior of today's young generation.
The launch of this feature is in line with the data of the Indonesian Central Securities Depository (KSEI) as of November 2025, which shows that mutual fund investors grew by 2.45 percent with the age group under 30 years dominating 54.23 percent of total investors and managing assets of up to Rp. 51.82 trillion.
"Investment should feel as simple as topping up an e-wallet or buying a data package. That is the reason why we continue to strengthen the capacity of bluInvest, so that investments can be made comfortably through one application," said Head of Marketing & Communications BCA Digital, Ruli Himawan in his statement.
Some of the new features that are present in bluInvest, among others are:
Flexible Initial Capital: Many mutual fund products can be purchased with a small amount, adjusting to the daily or monthly financial capabilities of users Auto-Invest (DCA): Available through FUNDtastic partners, this feature allows for periodic automatic purchases (Dollar Cost Averaging), to help users build long-term investment routines without missing out Centralized Monitoring: The entire investment portfolio can be monitored directly through the blu application, from total assets, value growth, to investment composition, facilitating users to learn and manage their portfolios independentlybluInvest, which is included in the blu application, has also been directly integrated with two licensed Financial Services Authority (OJK) Mutual Fund Sales Agents (APERD), namely Moduit and FUNDtastic.
In the future, BCA Digital will also periodically actively carry out financial literacy which provides financial education materials, including discussing matters related to determining risk profiles and simple investment strategy guidelines.
"Our hope is that bluInvest can be a real solution that empowers young people to start and maintain healthy investment habits. We want to ensure that investing can be as easy as your daily digital activity," concluded Ruli.
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