The Trump Organization officially rocked the United States technology market by launching a new mobile and smartphone service called Trump Mobile in a magnificent event at Trump Tower, Manhattan, Monday, June 16. The phone is priced at $499 or around Rp. 8,133,700 and is equipped with a monthly subscription package worth 47.45 US dollars or around Rp.773,435.
This phone will be available from September 2025 and is touted as a patriotic alternative to conservative consumers in the United States. According to the Trump Organization, all call centers will be based in the US and devices will be fully produced in America.
Donald Trump Jr., the eldest son of the 47th US President, explained that Trump Mobile will offer a super complete package. We will introduce an all-in-one product: there is telemedicine directly from mobile phones, vehicle emergency assistance, and can even SMS indefinitely to 100 countries," he said on stage Trump Tower.
The Trump Organization, which is widely known in the behind-the-scenes real estate, luxury hotel and golf course business, is indeed aggressively expanding into the digital world, including conservative media and crypto. Now, they are entering the technology and telecommunications sector.
However, Trump's phone is not entirely the product of internal production. The Trump brand is only licensed by an entity called DTTM Operations, which manages President Trump's copyright and trademark. DTTM has also registered the names "Trump" and "T1" to the US Trademark and Patent Office for use in mobile phones, accessories, mobile services, to potential retail stores.
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Industry analysts warn of a number of big question marks. "A lot of things are still unclear, especially about who is the network partner and who produces this device. The devil is in the details," said Paolo Pescatore, an TMT analyst from PP Foresight.
The US smartphone industry itself is very congested, with the dominance of giants like Apple and Samsung. Of the more than 60 million smartphone units purchased annually in the US, almost all of them are produced abroad such as China, South Korea, India, and Vietnam.
The US mobile network market is also controlled by three giants: Verizon, AT&T, and T-Mobile, which controls more than 95% of the market.
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