Collaborating With UMG, Apple Music Launches Sound Therapy Feature

Sound Therapy on Apple Music (photo: dock. Apple)

JAKARTA Apple Music announced the latest partnership with Universal Music Group (UMG). Through this partnership, Apple can present innovative music called Sound Therapy.

Sound Therapy was created to help users focus more during their activities. In addition, various audio collections in it can help users to relax and sleep better. Therefore, Sound Therapy is suitable for health advocates.

For years, raising the role of music in health and well-being has become a strategic priority for UMG, UMG Executive Vice President Michael Nash said in a statement. "We hope to work together to expand the way music can be used to improve health benefits."

Nash added that partnerships with Apple Music are part of Sollos' science-based initiative. The hope is that through this collaboration, UMG and Apple Music can become a bridge between technology and health needs.

On the other hand, Apple Music stated that this partnership will benefit users because they will bring more interesting audio. Sound Therapy can accompany users in carrying out their daily activities regularly.

"Now, with Sound Therapy, we are proud to be working with UMG and Sollos to bring a new listening experience on Apple Music which is based on art, formed by innovation, and designed to support health," said Rachel Newman, one of Apple Music's leaders.

Sound Therapy is believed to be a health audio because it is made through scientific research supported by the best audio technology from UMG. Various audio in it are made using sound waves, psychoacoustic, to cognitive science.

There are three categories offered by Sound Therapy, including Focus, Relaxation, and Sleep. In the Focus category, users will listen to songs that can increase their concentration, while Relaxation can make users more relaxed in doing things.

Finally, the Sleep category offers audio that can help users sleep better. UMG includes delta hearing beats or pink derau similar to white derau, but with natural sounds such as rain or sea waves.