Apple's Two Top Priorities For AI This Year Based On Leaked Memos

Apple Intelligence many updates are expected to come to iOS 18.4 (photo: x @wzeeeeen)

JAKARTA - Apple Intelligence just launched a few months ago, but many updates are expected to come in iOS 18.4 and the next version. Now, a leaked memo provides insight into Apple's two internal top priorities in efforts to develop AI this year.

This time, Mark Gurman reported that Apple moved one of its main executives, Kim Vorrath, to the AI division. Vorrath is given the responsibility to "reshuffle artificial intelligence and Siri."

This information comes from a memo written by Apple's AI chief, John Giannandrea. Another interesting part of the memo is the disclosure of Apple's internal focus on the development of AI this year.

"This year, Apple's artificial intelligence group is focused on overhauling Siri's core infrastructure and improving the company's internal AI model," Giannandrea wrote in the memo, which Gurman also quoted at Bloomberg.

Thus, Apple's priority for AI in 2025 is:

While this is not a major breakthrough, this approach reflects Apple's more prograde iteration-dependent style and gradual increase.

Gurman previously reported that Siri was undergoing a major behind-the-scenes transformation into 'LLM Siri,' which is targeted to launch in the spring of 2026, likely on iOS 19.4. This project seems to match what Giannandrea calls Apple's big focus this year.

The second focus, namely the improvement of the company's AI model, also makes a lot of sense. This makes it clear considering the recent problems related to the summary of notifications on iOS.

Although this feature is very useful when working well, errors often occur that make the summary inaccurate. As a result, Apple temporarily disabled this feature in iOS 18.3 for certain application categories. Most likely, this feature will be active again after the AI model that supports it is improved.