JAKARTA - Australia has drafted the Bergaining Code Law to regulate technology companies such as Google and Facebook. Under the law, the two technology giants are required to pay news publishers because their news content is displayed on Google and Facebook.
Then, the two companies from the United States refused to comply with the regulation and threatened to leave Australia. On the other hand, there is a different opinion from one of the giant technology companies, namely Microsoft.
Microsft parties actually differ from Google and Facebook. The company, which was founded by Bill Gates, hopes that laws such as the Bergaining Code Law can be applied in European countries.
Microsoft also said that they had formed an alliance that could encourage the issuance of such regulations. The alliance consists of 4 news publishers in Europe consisting of the European Newspaper Publishers' Association (ENPA), New Musical Express (NME), Emma Press, and the European Publishers Council (EPC).
"This is a solution to ensure that European press publishers get paid for the use of their content by technology companies with dominant market forces," Microsoft said in a post on its official blog.
Microsoft's efforts with the four European media are in accordance with the applicable European regulations, namely the Digital Single Market Copyright Directive.
The regulation that was drafted in 2019 also states instructions related to "link tax". Through this tax link, news publishers can make an agreement regarding the license for their content to be displayed by search engines, news aggregators, and other social media that contain their news content.
Microsoft added that the regulation will be able to share profits fairly unless there are other rules, such as the Digital Market Act.
"Therefore, we call for an arbitration mechanism to be implemented in European law which requires technology companies to pay for press content in accordance with the Publisher Rights stipulated in the 2019/790 Directive," Microsoft said as quoted by Business Insider.
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