Indonesia Becomes The Second Sexiest Market In The World, Wishnutama Asks MSMEs To Take Advantage Of This Opportunity

Wishnutama hopes that MSMEs in Indonesia can take advantage of opportunities from their own country. (photo: Screenshot)

JAKARTA - Tokopedia Commissioner, Wishnutama Kusbandio, stated that Indonesia is the sexiest market, where people or Micro, Small, and Medium Enterprises (MSMEs) must be able to take advantage of opportunities in their own country.

"Indonesia is the second-largest market in the world because when we talk about China, it is China itself. Indonesia is a sexy market, and there is another Brazil. The potential ones are Indonesia and Brazil", said Wishnutama at a press conference Rising Together with GoTo Supports Indonesia's Economic Recovery, Thursday, September 30.

Seeing this, Wishnutama hopes that MSMEs in Indonesia can take advantage of opportunities from their own country, and with GoTo's support, he said he could make Indonesia the host itself.

"Don't let us become the target market of other countries, and MSMEs must see and take advantage of this", said Wishnutama.

Meanwhile, the Chairman of the OJK Board of Commissioners, Wimboh Santoso, also conveyed the same thing. Wimboh said that MSMEs could use technology well to support their business.

"The space in Indonesia is large compared to other countries, the growth can be extended with a population of more than 272 million people. With the presence of technology like this (GoTo) it is a blessing for us, everything can be done online in any field", said Wimboh.

Wimboh also stated that MSMEs must be nurtured on how to produce and advertise their products properly, so that a product can be attractive, both from an environmental and hygienic perspective.

"After that, we can enter into e-commerce, if we are there we can develop our business. There are many abroad like this, we must be able to implement this ecosystem. So MSMEs still need education and literacy", explained Wimboh.

According to reports, as many as 4 million MSMEs have joined GoTo during the pandemic. Where they used to sell offline, they can now take advantage of the online order facility.