PSG Partners With Crypto.com, European Football Clubs Are Crowded With Crypto Sponsors

Crypto.com sponsors PSG football club (Crypto.com)

JAKARTA – The football giant from Paris, PSG is reported to have entered into a sponsorship partnership with one of the largest crypto platforms, Crypto.com. This is a massive expansion of crypto companies into the world of sports. Crypto.com has also previously formed a partnership with one of the Formula 1 racing teams.

Launching Bitcoinist, the Crypto.com platform announced the deal, becoming the official sponsor of the PSG club. The agreement mentions the creation of an exclusive NFT on the company's official platform. In addition, the company also decided to pay most of the sponsorship fees using the CRO crypto token.

Paris-Saint Germain is the most successful football club in France in the last decade. PSG managed to win 7 of 9 Ligue 1 titles. This season the club has also managed to recruit Barcelona superstar Lionel Messi. Previously they also managed to bring in Real Madrid star, Sergio Ramos.

For information, Crypto.com is one of the largest crypto trading platforms in the world with more than 10 million users. An offer to create an NFT is likely to catalyze the Parisian club. Because currently, NFT has skyrocketing popularity in various parts of the world.

“We are delighted to welcome Crypto.com to the Paris Saint-Germain family of partners. We share the same passion for innovation and the same ambition to reach the top,” said PSG Chief Partnerships Officer, Marc Armstrong.

“With this partnership, Paris Saint-Germain is once again demonstrating its vision and leadership as a pioneer in areas such as lifestyle, esports, and digital. This is an exciting time for Cryptocurrencies and we can't wait to work with Crypto.com to bring a new experience to all fans of the club," added Armstrong.

In recent months a number of European football clubs have entered into partnerships with crypto platforms, one of which is Dutch football club PSV Eindhoven. The Spanish league is also interested in collaborating with one of the crypto sponsors to make NFT digital cards for all players. While Crypto.com itself has succeeded in sponsoring sports such as the UFC, F1, and also Serie A.

In addition, one of the English Premier League football clubs, Watford, is now embedding the Dogecoin (DOGE) logo on its jersey after collaborating with Stake.com. This proves that the popularity and adoption of crypto is getting higher and higher in the world.

This is in line with Crypto.com's mission to accelerate the transition to crypto by collaborating with a number of popular sports clubs in the world.

“Our mission from day one has been to accelerate the world's transition to cryptocurrencies. We do this by finding the best partners in the world, and Paris Saint-Germain is second to none,” said Crypto.com CEO and founder Kris Marszalek.

A number of sports stars have also taken an interest in crypto recently, such as tennis star Naomi Osaka who is openly interested in Dogecoin. The famous soccer player, Lionel Messi also receives part of his salary in crypto, namely PSG fanclub tokens. Previously, NFL star Russel Okung also chose to receive half his salary in Bitcoin.