Youtube Prepares 100 Million Dollars For Youtuber Salaries, From Indonesia You Can Get

Youtubers will be provided with a monthly salary to create content. (photo: unsplash)

JAKARTA - YouTube gives creators (youtubers) the opportunity to earn up to US$10,000/month by posting videos on its TikTok clone, YouTube Shorts. This comes from YouTube's $100 million Shorts Fund which will be distributed over a year.

Obviously, not all creators on YouTube Shorts are eligible for a $10,000 salary. The amount of money you earn depends on your community engagement and the number of views you get.

YouTube outlined all the details in a post on the YouTube Blog, noting that creators can earn anywhere from $100 to $10,000 in a month. In addition to views and engagement, payouts also depend on the location of your audience and how many creators create Shorts.

To be eligible for the fund, your upload must be original. This means you can't repost from other platforms, like TikTok or Instagram. Creators must also be 13 years of age or older, and must comply with YouTube guidelines.

For now, only creators in the US, UK, Brazil, India, Indonesia, Japan, Mexico, Nigeria, Russia and South Africa can take advantage of the funds. YouTube says it will expand eligibility to more countries in the future.

Platform Continues to Provide Incentives for Creators

You may be wondering: why does YouTube pay creators so much money to make Shorts? This is all part of YouTube's efforts to increase quality content on Shorts, and increase views to compete with TikTok.

YouTube announced a $100 million Shorts Fund in May 2021, which YouTube will share among creators from now on and through around 2022. Snapchat and TikTok have already started paying their users to create content, leaving YouTube a bit late to the game.

Snapchat is currently splitting $1 million between creators with the best performers on its short video feature, Spotlight. Meanwhile, TikTok is offering a $300 million Creator Fund that the platform will distribute over the next three years.

The growing popularity of TikTok has plunged other social platforms into the short video frenzy. Both Snapchat and YouTube hope that by incentivizing users, they will attract more content creators to their platforms.

But even if YouTube pays creators to create Shorts, that doesn't guarantee the platform will knock TikTok off its pedestal. TikTok is already thousands of years ahead of the short-form video market, not to mention it is a dedicated platform for this type of video.

YouTube, Instagram, and Snapchat may have a hard time competing. After all, each of these platforms embeds short-form videos as a kind of afterthought. Do users really want to leave the dedicated short-form video platform for a simple alternative?