GoTo Utilizes Google Cloud Technology To Develop Its Business Strategy

GoTo uses Google Cloud. (photo: google)

JAKARTA - To support the growth phase of its business throughout Southeast Asia, GoTo Group makes Google Cloud its main technology partner. As a technology giant, GoTo Group will use Google Cloud to leverage a secure infrastructure at scale that is easily scalable.

Not only that, the company is also leveraging advanced data analysis capabilities, as well as advanced productivity and collaboration tools.

"Google Cloud will continue to play an important role in helping us leverage data to understand users, optimize operations, and most importantly ensure we can deliver solutions and innovations in the most efficient and effective way," said Gojek's Chief Technology Officer, Severan Rault.

GoTo Group was formed earlier this year as a merger of Gojek and Tokopedia. The GoTo ecosystem includes e-commerce as well as on-demand and financial services, with more than 100 million monthly active users, 2 million driver partners, and more than 11 million business partners and MSMEs1.

"To support GoTo's continued expansion, we want to continue our partnership with Google Cloud as a key technology partner in terms of cloud infrastructure, data utilization with cloud artificial intelligence (AI) and machine learning (ML), as well as productivity and collaboration needs with Google Workspace." Tokopedia's Chief Technology Officer, Herman Widjaja.

For information, Gojek and Tokopedia have been working with Google Cloud since 2015 and 2018, respectively. Currently, Gojek uses Google Cloud to help support its advanced AI and ML platforms. This enables them to capture and analyze data for more than 20 Gojek services, including transportation, food delivery, logistics, and more, connecting millions of consumers with drivers and merchants in Southeast Asia.

By leveraging the power of data science, Gojek can apply scalable ML models to do all the work, from optimizing assignment times and analyzing driver empowerment and revenue, to dynamic pricing and more.

Meanwhile, Tokopedia uses Google Cloud services to provide a safe and hassle-free shopping experience. They also leverage their AI and ML technologies to forecast demand, enable time and cost-effective logistics delivery, and obtain customer analytics.

"We are excited to support GoTo Group's continued expansion across Southeast Asia and bring the benefits of the digital economy to millions of people in the region," said Managing Director of Google Cloud in Southeast Asia, Ruma Balasubramanian.