Facebook Shopping Feature Will Be Connected To Instagram And WhatsApp

Examples of WhatsApp Shops (WhatsApp) features

JAKARRTA - Facebook will bring a shopping feature to the WhatsApp messaging application. This was confirmed directly by CEO Mark Zuckerberg in his personal Facebook account.

Zuckerberg said that the Shops feature in WhatsApp will make it easier for users to communicate with sellers. Users can inquire about products; both availability and more detailed information.

Unfortunately, it is not known for certain regarding the difference between WhatsApp Shop and WhatsApp Business, which users can now take advantage of.

“More than 1 billion people use Facebook Marketplace every month. So you're making it easier for businesses to bring by bringing their Shops and Facebook Marketplace to more people," Zuckerberg wrote on his personal Facebook account.

WhatsApp Shops

As we know, the Shops feature on the Instagram platform can be used to show a catalog of products being sold. Like most catalogs, it contains information about products and prices.

In addition to the catalog, IG also provides a button that can take potential buyers to move to the seller's official website. And thanks to that convenience, communication between buyers and sellers can run faster and easier.

Not so much different, we can also find the same features on WhatsApp Business. This standalone platform which is intended for business owners also provides a page where prospective buyers can view product catalogs and communicate directly with sellers.

So, it can be expected that WhatsApp Shops will repeat the same formula. This type of formula aims to facilitate communication between sellers and buyers. And the design so that the buying and selling process can be completed through one platform only.

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Shop Ads on Facebook Marketplace

The development carried out by the company is not only for WhatsApp. Zuckerberg also said that his party also plans to add the Shop Ads feature to the Facebook Marketplace.

According to his explanation, the Shop Ads feature will make the shopping experience made by users feel more personal. The reason is, Smart Ads will present users with advertisements related to products that match their search.

"We will also announce new business capabilities that will help direct shoppers to where they are more likely to make a purchase based on their shopping behavior," Zuckerberg said.

Not only serving ads based on user search history, Shops Ads will also be supported by Augmented Reality (AR) technology called AR Dynamics Ads.

Previously, this capability was present for the United States market only. In fact, it has been tested by a number of big brands -for example Laura Mercier and Huda Beauty.

Unfortunately, this feature is still limited in certain countries. And through the announcement, it can be expected that the company is already considering releasing the feature globally.