JAKARTA - YouTube launched a face similarity detection tool for creators last year. Now, the ability is expanded to the group that is considered more in need, namely the government to journalists.
Specifically, YouTube is currently testing the feature to a group consisting of government officials, journalists, and political candidates. This support is in place to protect public figures from the threat of identity impersonation or deepfakes.
YouTube says that this system works like Content ID, but focuses on scanning physical similarities generated by Artificial Intelligence (AI). If a facial match is found, the registered individual can request the removal of the content.
YouTube insists that the detection found does not guarantee that the content will be immediately deleted. However, they remain committed to protecting the right to freedom of expression, especially for content that is parody, satire, or in the public interest.
YouTube will evaluate each removal request to ensure privacy and criticism of influential figures remain balanced. YouTube will also provide exceptions for content created to provide important information to the public.
Every participant who wants to use this feature must go through a very strict identity verification process to prevent abuse. Identity data is only used for security purposes and will not be used to train Google's generative AI model.
YouTube has not detailed the list of which politicians or officials are included in the initial testing phase. However, they plan to open access to this protection detection more broadly in the coming months.
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