JAKARTA - At the Consumer Electronics Show (CES 2026), Sandisk announced SANDISK Optimus as a new brand for its flagship internal SSD product line.
The new branding on this product line reflects Sandisk's focus on performance excellence, high-quality technology, and a legacy of trust in flash memory technology.
This series of reliable SANDISK Optimus internal storage solutions includes three product lines: SANDISK Optimus, SANDISK Optimus GX, and SANDISK Optimus GX PRO.
This new design is inspired by Sandisk's long history as a pioneer of storage solutions and its relentless focus on delivering innovations that provide the best experience for users.
"The SANDISK Optimus brand redefines the meaning of performance for consumer needs. We make it easier for consumers to choose the right solution for their needs," said Heidi Arkinstall, VP Global Consumer Brand and Digital Marketing at Sandisk.
The SANDISK Optimus product line is designed for content creators who need faster and smoother computing processes. This drive offers the right balance between speed and affordable price.
"This range of internal SSD products is designed to meet the workflow demands of developers and the gaming ecosystem for professionals, gamers, and other prosumer," added VP Product Management Client at Sandisk, Anil Moolchandani.
This latest branding transition is expected to be available at select retailers around the world in the first half of 2026.
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