JAKARTA - Spotify announced its latest partnership with NAVER Corp, a giant digital platform in South Korea. This collaboration will provide integrated music access for millions of listeners.
Gautam Talwar, General Manager of Spotify Asia Pacific, stated that this partnership is in line with their commitment to connecting fans with their favorite creators. According to him, this partnership will bring Spotify closer to the South Korean community.
Thanks to this integration, Spotify can be accessed within the NAVER ecosystem. Users can enjoy Spotify features through the Search menu, NAVER Maps, to the NAVER+ membership program. The most prominent integration is the embedding of Spotify in the NAVER Maps interface.
Users can control music playback while navigating without having to switch apps on the go. Good news also comes for NAVER+ Membership customers.
Spotify Premium Basic is now included in the subscription package without additional cost. Through this advantage, users can enjoy music without interruption of ads with better audio quality.
NAVER also offers a subscription option at a special discounted price for members who want to upgrade their service. This integration will also be present in the NAVER Search feature to make it easier to discover new songs.
Users can directly listen to Spotify song snippets or previews directly when searching for a specific music title. In the future, Spotify and NAVER are determined to bring more integration features that pamper listeners.
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