JAKARTA - Disney CEO Bob Iger revealed the duration of exclusivity in his licensing partnership with OpenAI. Although his partnership lasted for three years, his exclusivity only lasted one year.
This means that after a year, Disney can establish a licensing partnership with other Artificial Intelligence (AI) companies. Not only Sora, the AI video creator from OpenAI, who will later be able to use Disney's iconic characters.
Despite its relatively short exclusivity, this licensing partnership is very important for OpenAI. Through this partnership, the company can increase its competition with other chatbot developments such as Google.
OpenAI can utilize more than 200 characters from Disney, Marvel, Pixar, and Star Wars to generate content on Sora. For now, Sora is the only AI platform legally allowed to utilize Disney's intellectual property (IP).
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Meanwhile, this deal gives Disney the opportunity to explore the potential use of generative AI with their IP. Disney can assess the performance of its partnership with OpenAI before making a decision to take additional AI agreements in the future.
"No generation of humans has ever stood in the way of technological progress, and we have no intention of trying to do so," said Bob Iger, quoted via TechCrunch on Tuesday, December 16.
Iger added that if technology has the potential to disrupt Disney's business model, they must be part of its development. This attitude shows that Disney is willing to adapt to the rapidly changing media landscape.
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