Meta Establishes New Creative Studio, Recruits Two Former Design Leaders From Apple

Illustration (photo: Unsplash)

JAKARTA - Meta Platform Inc. announced that it has set up a new creative studio at Reality Labs, by recruiting Alan Dye and Billy Sorrentino, two important figures behind Apple's iconic design over the past two decades.

"Today we set up a new creative studio at Reality Labs led by Alan Dye, who has spent nearly 20 years leading the design at Apple," Meta CEO Mark Zuckerberg wrote in a post on Threads.

He said the new studio would combine design, fashion, and technology to create a new generation of Meta products, including devices powered by artificial intelligence.

With the presence of this new studio, Meta plans to improve the company's design standards, as well as form a talent group with a mix of craft, creative vision, systems thinking, and deep experience building iconic products that bridge hardware and software.

"Our idea is to treat intelligence as a new material and imagine what it might do when it is abundant, capable, and human-centered," he continued.

Apart from Dye and Sorrentino, Meta also relies on a number of internal design leaders, including Joshua To from Reality Labs interface team Pete Bristol from industrial design, and Jason Rubin who leads design and art for the metaverse.

Zuckerberg insists that a new era of devices such as AI glasses will change the way humans connect to technology.

Therefore, Meta wants to strengthen its design capabilities to ensure these products feel natural to users.

"With this new studio, we focus on ensuring that every interaction is carefully designed, intuitively, and built to serve people," he concluded.