TikTok Reaches 460 Million Users In Southeast Asia, Indonesia Becomes The Largest Market

TikTok app (photo: Unsplash)

JAKARTA - TikTok announced that its platform has now been used by more than 460 million users in Southeast Asia, marking an important milestone in its expansion in the region.

Based on SensorTower data, this figure reinforces TikTok's position as one of the fastest growing platforms in Southeast Asia.

Of the total number, Head of Strategic Accounts, Southeast Asia, TikTok Totaling Rolla said that more than 160 million users came from Indonesia, 70 million in Vietnam, 50 million in Thailand, and 180 million others spread across Southeast Asia.

"The scale of TikTok users in Southeast Asia not only shows the potential for exponential growth for developers, application publishers, and business people, but also illustrates our vision for Southeast Asia, which is to be the main driver of the digital economy in the region", said God.

Not only that, TikTok is now developing from an entertainment platform to a center for cross-industrial business growth such as games, finance, travel, and retail.

Based on TikTok Marketing Science Global TikTok as a Discovery Engine Study 2023 survey, two of the three users in Southeast Asia discovered a new application on purpose via TikTok, while 45% of users continued to search for deeper content on the platform.

With a combination of community participation, creative storytelling style, and data-based insight, TikTok is said to be able to help developers and business people reach the right audience and build user loyalty in a sustainable manner.