ITunes Social Media Accounts Life Again For Taylor Swift's Album Promotion

ITunes social media accounts suddenly returned to promoting Taylor Swift (photo; x @itunes)

Jakarta After six years of lack of activity, iTunes social media accounts suddenly returned to activity. This revival coincides with Taylor Swift's 12th studio album promotion entitled The Life of a Showgirl, which will be released on October 3.

On September 10, both the iTunes page on X (formerly Twitter) and Facebook posted Taylor's latest album pre-order link. The link directs the user to the Apple Music page, which also features exclusive behind-the-scenes video titled A Look Behind the Evidence.

Interestingly, the two social media accounts are now filled with Taylor Swift-themed content, so it is very likely that this step is part of a paid promotional collaboration. In addition, Apple will also benefit from the sale of digital albums made through its platform.

The Life of a showgirl era takes center stage. Pre-order @taylorswift13’s new album on iTunes now and get exclusive content once it drops on October 3rd. https://t.co/IaRwvD2HcU pic.twitter.com/DfwDYNcyHB

— iTunes (@iTunes) September 10, 2025

The Life of a showgirl era takes center stage. Pre-order @taylorswift13’s new album on iTunes now and get exclusive content once it drops on October 3rd. https://t.co/IaRwvD2HcU pic.twitter.com/DfwDYNcyHB

This revival is quite surprising, considering iTunes has been silent since July 2019. At that time, Apple announced it would break the iTunes app to three separate services: Music, TV, and Podcasts.

Shortly after the announcement, iTunes accounts on social media began to disappear. The iTunes Facebook page was cleared of old content, while the iTunes Instagram account was completely deleted.

Although iTunes accounts are now active again, it is unlikely that they will continue to post routine content. At least, until Taylor Swift releases her next album.