ASUS Controls The Copilot+ PC Market In Indonesia Up To 60 Percent

ASUS Indonesia dominates the Copilot+ PC (photo: Rana/VOI) market

JAKARTA ASUS announced its dominance in the distribution of the Copilot + PC or laptop with the support of Copilot + in Indonesia. Through this dominance, ASUS managed to strengthen its position in the AI PC segment.

The laptop manufacturer said that it controls about 60 percent of Indonesia's market share, outperforming its competitors. This also shows that public interest in laptops based on Artificial Intelligence (AI) continues to increase.

According to the Head of Public Relations of ASUS Indonesia, Muhammad Firman, this dominance has been achieved because the company has always been consistent in releasing new products. With the many choices presented by ASUS, the number of sales of its devices continues to grow.

"Every month we (continue) present new products. We can see Microsoft Activision data as of this month, about 60 percent of the Copilot+ PCs sold in Indonesia are from us," said Firman. "We (present) the most Copilot+ PC laptops in Indonesia."

The dominance of ASUS is also driven by their commitment to bringing the latest technology. The company integrates the latest generation processors from Intel, AMD, and Qualcomm into their laptops.

According to ASUS, the latest processors they continue to use not only provide high performance, but also excellent power efficiency. The ASUS laptop is claimed to be able to bring superior AI performance over many competitors.

For example, the NPU on the ASUS laptop is able to reach 45+ Trillions of Operations Per Second (TOPS), while there are still many competitors under 40 TOPS. This makes the ASUS laptop more optimal in handling heavy AI-based tasks.

In terms of durability, ASUS has succeeded in offering battery life for more than 20 hours. This achievement is a significant advantage in the midst of the power efficiency challenges that many AI laptops still face.

Sascha Krohn, Director of Technical Marketing ASUS Global, said that this technological upgrade would be very helpful for users. Sascha believes that the whole community, "will be greatly helped by the technology we provide."