Lazada Launches LazMom, Mother And Baby Special Channel, Guarantees Product Authenticity

Illustration of the Lazada application (photo: Lazada)

JAKARTA - Lazada Indonesia launched LazMom, a special channel in the Lazada application which is designed to ensure that mothers can access all needs of mothers and babies are drained easily, affordablely, and guarantee product originals.

In the midst of complexity in choosing the best products, e-commerce platforms are the main choice to find and compare products, both in terms of quality, quantity, and price.

"Through LazMom, we strive to become a trusted partner for each family in meeting household needs, especially for infants and children," said Head of Business Growth and Operations, Lazada Indonesia, Amelia Tediarjo.

According to a Snapcart report, about 18% of mothers specifically switch to online marketplaces to compare products, which shows how crucial comprehensive access to comprehensive information is.

"That's why Lazada presents LazMom to continue to provide convenience for Indonesian families in obtaining products for trusted mothers and babies," added Amelia.

Not only that, Lazada also presents the Prosperous Susu Guarantee Program which is present on the LazMom channel. With this, Lazada has cleaned up unverified formula milk seller stalls and formed strategic partnerships with trusted milk brands.

As a form of full commitment, Lazada even provides guarantees for refunds or replacement of products if consumers receive damaged formula milk products or false indications.

The presence of LazMom is expected to be a holistic solution that answers the needs and challenges of modern mothers. By prioritizing the ease of access to product variations and authenticity, to simplify the shopping process and provide peace of mind for mothers.