JAKARTA - Samsung has again scored great success with its artificial intelligence technology. Based on the latest data, as many as 70% of Samsung Galaxy S25 users actively take advantage of the Galaxy AI feature in their daily lives.

This figure reflects very high adoption and is clear evidence that Samsung's approach to mobile AI is starting to show significant results.

The Galaxy AI was first introduced at the beginning of last year through the Galaxy S24 series. This feature comes as a series of smart tools designed to improve communication, productivity, and user creativity directly from their smartphones. Starting from direct translation during calls to sophisticated photo editing, Galaxy AI is designed to make various daily tasks easier and more intuitive.

The successful adoption has prompted Samsung to go a step further. The South Korean company is targeting the expansion of the Galaxy AI to more than 400 million devices by the end of 2025, continuing the achievement of more than 200 million Galaxy devices that have been equipped with AI by 2024. This ambitious plan confirms Samsung's belief that AI will be at the heart of future smartphone experiences.

One of the interesting findings from the data is the increasing use of Google Gemini in the latest Galaxy series. Its use is said to have tripled, signaling a shift in behavior towards the use of AI assistants for more complex tasks, not just simple commands.

A report from Symmetry Research assigned by Samsung also reinforces this trend. About 47% of respondents admit to using AI every day. They even stated that their daily routine would be disrupted without AI-based searches, personalized notifications, and voice assistance. In fact, 45% of users now use voice commands such as typing when interacting with their devices.

The high adoption of the Galaxy AI in the Galaxy S25 series shows that users are not only interested in advanced features, but are also starting to change the way they interact with cell phones.

They are increasingly looking for multimodal, proactive, and personalized AI experiences. With the smoother and more integrated improvement of features, this technology becomes more feasible and easy to use in everyday life.

For Samsung, this success confirms that they are on the right track in the AI-mobile era.


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