The Number Of Visits To The E-Commerce Site Has Decreased, Blibli Has The Most Decline

E-commerce illustration (photo: DJKN)

JAKARTA - In the e-Conomy SEA 2024 report released by Google, Temasek, and Bain & Company, Gross Merchandise Value (GMV) from Indonesia's digital economy is projected to grow 13% to reach 90 billion US dollars or around IDR 1.430 trillion in 2024.

The e-commerce sector remains the main contributor to the growth of the digital economy with an estimated GMV increase of 11% to US$65 billion of IDR 1.040 trillion.

However, data from SEMRUSH which was successfully quoted by VOI from GoodStats shows that site visits to major e-commerce platforms in Indonesia decreased in April 2025 compared to the previous month.

However, Shopee is still the market leader with a total of 132 million visits, despite a 10.6% drop from 147.7 million visits in March 2025.

Tokopedia took second place with 64.9 million visits in April, also down 8.9% from 71.3 million in the previous month. Lazada followed in third place with 42 million visits, down 23.5% from 54.9 million in March.

Meanwhile, platform Blibli even recorded the sharpest percentage decline of 49.6% from 27.9 million visits in March to only 14.1 million visits in April.

This trend shows that this decline could be caused by the weakening of people's purchasing power, due to the weakening of the national economy to the massive wave of layoffs.

According to data from the Ministry of Manpower, there were 26,455 layoffs as of May 20, 2025, while the Indonesian Employers' Association (Apindo) reported 73,992 cases as of March 10, 2025.