Alert, Kaspersky Finds More Than 300 Thousand Attacks In The Name Of LEGO

Illustration of LEGO games (photo: LEGO)

JAKARTA - Kaspersky data shows a stable upward trend in the number of cyber attacks that target child and family-themed brands.

Starting from only 89,000 in Q2 2024, the number of attacks has increased from quarter to quarter, reaching nearly 123,000 in Q1 2025. Overall, Kaspersky detected more than 432,000 attempted attacks.

Of the total attacks, the most frequently exploited brands are LEGO, Disney, and Toca Boca. LEGO-themed content accounts for most attacks, with more than 306,000 attempts, followed by Disney (62,000) and Toca Boca (45.000).

In addition, Paw Patrol and Peppa Pig were also used as popular passes, although at lower levels 12,500 and 4,900 attempted attacks.

Cybercriminals are emotional manipulation experts and almost nothing is more emotional than children's trusted and liked content, said Evgeny Kuskov, Security Expert at Kaspersky.

In its findings, Kaspersky revealed that nearly 400,000 infection attempts came from the Downloaders file, which disguised itself as a game, video, or installer related to popular brands.

Furthermore, more than 7,800 cases involve Trojans, which can steal sensitive data, monitor activities, or provide long-distance access to attackers.

Meanwhile, adware accounts for more than 6,400 attempted attacks, which usually appear as striking games or video apps bombarding users with unwanted ads, slowing down devices, and potentially opening doors to additional threats.

Not only that, Kaspersky also discovered a fraud exploiting the name MrBeast. Where cybercriminals create phishing pages that promise "free prizes from MrBeast".

Here, the victim had to complete a mission, which was designed to direct the victim to the scam page. Finally, users are asked to pay a little commission fee to claim their "gift". However, in the end they didn't get anything.

"It's important for parents to keep getting information and teach children how to question offers that are 'too good to come true' before clicking," he concluded.