JAKARTA - Kantar, a global company in the field of data, insight and market research consultants, introduced the Kantar ART solution. AI in Indonesia, the latest solution based on Artificial Intelligence (AI) designed to assist companies in the real-time decision-making process.
Currently Kantar ART.AI is available in 30 countries with the support of 15 languages including Indonesian. In addition, Kantar ART. AI is also designed to integrate two research methodologies at the same time, resulting in fast and comprehensive insight.
"By integrating AI with entertainment in consumer activities and strategy, we are helping businesses make smarter data decisions that make businesses thrive and work," said Kantar Insights Asia Pacific CEO Cheong Tai Leung at the launch of ART.AI's Kantar on Thursday, March 13.
The ART.AI channel has interactive question formats such as text, voice, and video, as well as real-time AI-based voting and probing features. This solution also allows users to compile research questions, including data collection and analysis, in less than 90 minutes.
Kantar ART.AI also offers various AI-based advanced features, including giving instructions to respondents, image decoding, direct translation of various languages, to automatic discussion guidance design.
Head of Quality Kantar Insights Indonesia, Astrid Novianti also said that the launch of ART.AI brings benefits to businesses that now need speed in making important decisions.
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"And Kantar ART.AI answers this need by providing real-time insights so that business decision makers can make direct business decisions at that time during this research or survey," Astrid explained.
At the same time, VOI and several other media that were present at the launch of ART.AI had the opportunity to try out the Kantar solution. Based on the experience, AI technology applied in ART.AI is able to create direct or real-time insight.
Not only filling out ordinary surveys, Kantar presents interactive and fun research for users. Their AI solution will also classify the survey results based on gender, age, or real-time respondents' areas.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
