JAKARTA - KIT Global, an international marketing solutions provider from Europe, shows that AI-backed marketing videos and collaborations with influencers are able to provide extraordinary campaign results.
According to the Global KIT Country Manager for Indonesia and Vietnam, Risa Kusumaningrum, a combination of AI and influencers can help brands launch targeted, cost-effective, and relevant campaigns with various audience segments.
KIT's internal data shows that by 2025, 91 percent of global internet traffic will come from video streaming, KIT Global believes brands can develop significantly.
"By utilizing AI-based marketing videos and strategic collaborations with influencers, we help brands not only connect with their audiences at important cultural moments but also achieve measurable results and have a significant impact on businesses," explained Risa.
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One example of the benefits of AI and influencers, namely the Rising Star KIT Global Campaign on TikTok which has recorded 31 million impressions, 1.9 million interactions, and the level of engagement or engagement of 15.29 percent.
Risa emphasized that the strategy to collaborate creative content with content creators and audiences has succeeded in turning simple ideas into viral sensations among consumers.
"As the country with the largest number of TikTok users in the world, Indonesia has tremendous potential for marketing videos and AI-supported influencer strategies to encourage the success of brand campaigns," he concluded.
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