JAKARTA - The Jagat application has recently been in the spotlight of netizens for launching a new treasure hunting game called the Jagat Coin.
Although promising prizes of up to IDR 850 thousand in cash, it seems that this game is also a public concern because some players hunting for the Jagat coin are seen destroying public facilities.
"There was an official announcement from Jagat that they got a lot of complaints, then they said that coins would not appear, would not be embedded in the ground, would not be submerged in water, hidden behind bricks or other places," cyber observer Alfons Tanujaya said in a post on Instagram.
However, Alfons argues that Jagat cannot immediately release responsibility by issuing that statement alone. According to him, the developer of the Universe must coordinate with the authorities.
One, please coordinate with the authorities. You can't throw responsibility if there is damage to the fasum. Second, the result of the damage should be that the application provider should have the responsibility to fix it," said Alfons.
In addition, Alfons also highlighted how Jagat users should be more careful in using the application, because the application asks for 24-hour location access.
What access is requested by Jagat? Locations, photos and videos, devices and other ID, health and fitness, and personal information. That's what was shared. You noticed that the location was distributed 24 hours," he said.
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But on the other hand, Alfons sees the positive potential of Jagat in supporting creative marketing strategies, such as promotions for opening new malls or restaurants.
"But don't damage public facilities and social facilities or cause chaos with the crowds you cause," concluded Alfons.
In conclusion, Alfons highlighted that Jagat has a great opportunity to develop as a community-based marketing platform, as long as it is able to manage user activities responsibly and maintain public trust.
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